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SponsorRadar/Influencer Agencies

Influencer agencies, ranked by the creators they represent

Every list of influencer agencies is a list of who paid to be on it. This one is read from the creators: 1,444 YouTube channels name one of these 82 talent agencies, management companies or networks as their business contact, and SponsorRadar has the sponsorship history of each one. For each agency: how many creators list it, their combined audience, the deals detected on their videos in the last 12 months, and the brands behind them.

Updated Nov 3. Business contacts read from channel descriptions; deals detected by SponsorRadar.

82
Agencies with 5 or more represented creators
1,444
Creators listing an agency as business contact
2B
Combined subscribers across those rosters
14.4K
Sponsorship deals on those channels, last 12 months
#1
Influint
84 creators · 46.4M subscribers · 660 deals in 12 months
Biggest creators
  • DopeDope7.2M
  • DIY CreatorsDIY Creators3.2M
  • Rob ScallonRob Scallon2.8M
Top sponsors, 12 months
Waterland CoElgatoBetterHelp
#2
In The Black Media
71 creators · 60.7M subscribers · 235 deals in 12 months
Biggest creators
  • Alan BeckerAlan Becker34.2M
  • Dark DocsDark Docs1.2M
  • Bringus StudiosBringus Studios1.1M
Top sponsors, 12 months
GamersuppsZocdocWar Thunder
#3
Night
55 creators · 295.1M subscribers · 471 deals in 12 months
Biggest creators
  • ZhongZhong81.1M
  • LazarBeamLazarBeam23.3M
  • uwucutesingleuwucutesingle15.9M
Top sponsors, 12 months
AuraZocdocIncogni

82 agencies by represented creators

Ranked by the number of indexed channels listing the agency as their business contact. Deals are high-confidence sponsorship detections on those channels in the last 12 months.

#AgencyCreatorsCombined subsDeals, 12moBiggest creatorsTop sponsors
1InfluintTalent management · influint.co8446.4M660DopeDIY CreatorsRob ScallonFix This Build ThatDope +4Waterland CoElgatoBetterHelp
2In The Black MediaTalent management · intheblackmedia.com7160.7M235Alan BeckerDark DocsBringus StudiosFloydsonAlan Becker +4GamersuppsZocdocWar Thunder
3NightTalent management · United States · night.co55295.1M471ZhongLazarBeamuwucutesingleKatZhong +4AuraZocdocIncogni
4The StationTalent management · United States · thestation.io5524.2M703Pantons SquadSierra AnnDre and Ken EmpireYaya PantonPantons Squad +4BluettiZoleoOnx Backcountry
5Select Management GroupTalent management · United States · select.co5380.3M412Guava JuiceAlex WassabiCrescent ShayLavendaireGuava Juice +4FluentpetDfyneEvryjewels
6Mythic TalentTalent management · United States · mythictalent.com4931.3M1,070ZexyZekRazzbowskiAnimeUproarmysticatZexyZek +4GamersuppsStarforgeStarforge Pc
7Small Screen MarketingTalent management · smallscreenmarketing.com4517.7M470Erika DianefayefilmsZhirellefitfoodieselmaErika Diane +4Sole PremiseAtmosphere AerosolSquarespace
8Outloud TalentTalent management · United States · outloudtalent.com3948M448Niki and Gabi1320videoSteezy KaneCode Blue CamNiki and Gabi +4Wisconsin Professional Police AssociationAuraLasfit
9Table Rock ManagementTalent management · United States · tablerockmanagement.com3912.3M708Hannah AlonzoLaura FarmsDaquana WhiteAndrea Jean CoHannah Alonzo +4Underdog FantasySquarespaceFactor
10AMGTalent management · amg.gg3822.5M597Kindly KeyinWithZackWynnsanityFeitz - PUBG MobileKindly Keyin +4EnebaPubg MobileEfx
11United Talent AgencyTalent agency · United States · unitedtalent.com3455M188Bethany MotaJohnny HarrisROCK SQUADMissDarceiBethany Mota +4Turtle BeachBetterHelpKrafton
12LighthouseTalent management · lighthouseagents.com3138.6M199BE AMAZEDPBS Space TimeUsefulChartsScary InterestingBE AMAZED +4Ground NewsTotalboatNordVPN
13EllifyTalent management · United Kingdom · ellify.com2750.6M136FoltynFoltynPlaysIBellaDokaRyanFoltyn +4AuraFlexispotRaycon
14ThoughtLeadersSponsorship platform · thoughtleaders.io2612.2M393Sydney WatsondorisxchiDisturbanIT'S HISTORYSydney Watson +4PrizepicksKalshiSheath Underwear
15Click ManagementTalent management · Australia · clickmgmt.com.au2461.4M167MuselkEddieVRRoyalPearThe BoysMuselk +4YesstyleHungry BoyGamersupps
16Algebra MediaTalent management · algebramedia.com2419.1M153JxmyHighrollerLAHWFThe AmagiNerdECrafterJxmyHighroller +4ZocdocBetterHelpRaycon
17Delka TalentsTalent management · delkatalents.com2374.8M133BrowneyMrGearJStuThe Food RangerBrowney +4GymsharkSurfsharkRungne
18Apollo ManagementTalent management · apollomgmt.co2342.6M159Vat19Marcus VeltriHangtimeSomethingAboutChickensVat19 +4GamersuppsWepwawetPlarium Games
19Mana Talent GroupTalent management · manatalentgroup.com2218.1M99WendigoontuvSabersparkMakayla ASMRWendigoon +4GamersuppsHelix SleepUsecheeky
20Digital Fox TalentTalent management · digitalfoxtalent.com2218M969Dream Team’s WorldChaosHeavy SpoilersReel RejectsDream Team’s World +4Liquid IvTreatsFFanwraps
21Spark MediaTalent management · United States · sparkmedia.la2214.7M116James SeoItsdanielmacBreanna QuanRebecca JayJames Seo +4NocdMorgan & MorganZocdoc
22Underscore TalentTalent management · United States · underscoretalent.com2175M134Jojo SimThe LaBrant FamKEEMOKAZIMilad MirgJojo Sim +4Paradox Customs1st PhormHuckberry
23Little Dot StudiosCreator network · United Kingdom · littledotstudios.com2021.3M130Timeline - World History DocumentariesAbsolute HistorySparkWar StoriesTimeline - World History Documentaries +4History HitBetterHelp
24Viral Nation TalentTalent management · Canada · viralnationtalent.com1942.5M296The McCartysAddie BowleyLenarr YoungThee BlackBadgerThe McCartys +4SeatgeekKontrolfreekUnderdog
25Boss Management GroupTalent management · bossmgmtgrp.com197.9M141CaspersightVandirilRobWordsMatt Talks TechCaspersight +4EElitHoverairNordVPN
26FixatedTalent management · United States · fixated.com1856M56AdhemzBionicloveliveserveAlaska VioletAdhemz +4ZocdocSquarespaceEpicGames
27A2Z InfluencersTalent management · a2zinfluencers.com172.4M23WickedBingeBig Dan GamingThunderZoltRexlentWickedBinge +4EnshroudedFlexispotRaycon
28Helm Talent GroupTalent management · helmtalentgroup.com1628.4M35SaraBeautyCorner - DIY, Comedy, Makeup, Nail ArtSlapped HamCarbotAnimationsStephanie LangeSaraBeautyCorner - DIY, Comedy, Makeup, Nail Art +4FreecashSkillshareTypology
29Solaro ManagementTalent management · solaromgmt.com1622.5M206RoomieOfficialThatDudeCanCookEmma's GoodiesLeon LushRoomieOfficial +4RayconSquarespaceZocdoc
30The New GenTalent management · thenewgen.com1620.9M106MessYourselfmashedMore ChuffChuffstersMessYourself +4PcspecialistSteelseriesNordVPN
31Clover TalentTalent management · clovertalent.gg169.6M64Summoning SaltambiguousamphibianMark Peyton VlogsSettledSummoning Salt +4ZocdocHelix SleepBoot.dev
32The Sociable SocietyTalent management · thesociablesociety.com169.5M95JacyandKacySunkissed MamaTara HendersonR & L LifeJacyandKacy +4Jaws CleanersSkimsBetterHelp
33Screenwave MediaCreator network · United States · screenwavemedia.com1520.2M76SpeirsTheAmazingHDIGPDraeOR3OSpeirsTheAmazingHD +4SurfsharkNordVPNFactor
34Odd ProjectsTalent management · oddprojects.com1441M51Nutshell AnimationsJoshua WeissmanKWOOWKCircleToonsHDNutshell Animations +4ZocdocSquarespaceMade In Cookware
35Dulcedo ManagementTalent management · Canada · dulcedo.com1424.1M168Squared MediaRon Wrightannika's leafKeianiSquared Media +4SurfsharkOner ActiveGymshark
36Right ClickTalent management · rightclick.gg1419.4M83Jynxzibbno$YeahMadDanny MottaJynxzi +4Sunset Lake CbdVGVideo Game TownDeku Deals
37WassermanTalent agency · United States · teamwass.com1411.6M160bbno$ur mom ashleyKelly WakasaThe Blazebbno$ +4Underdog FantasyBiketiresdirectHWHed Wheels
38WMETalent agency · United States · wmeagency.com1335M94mrnigelngYee Yee LifePokimaneSpencer Xmrnigelng +4ScufGround NewsRugiet
39SixteenthTalent management · United Kingdom · sixteenth.com1327.2M79The Trench FamilyOdd Animal SpecimensLaro BenzNicole RafieeThe Trench Family +4NocdSailyAiralo
40Jake Rosen EntertainmentTalent management · jakerosenentertainment.com1326.3M414Adi FishmanDavey RZASMR PlayroomAymie and familyAdi Fishman +4Chapter MedicareChapterHelix Sleep
41AFK CreatorsTalent management · afkcreators.com138.1M25Gamers ReactpChalFlightsEvampleGamers React +4ExitlagHHptnNordVPN
42Grail TalentTalent management · United Kingdom · grail-talent.com1212.2M23Just AmeerahRicky & Leslythesimp5onsistersJust SharonJust Ameerah +4Mochi HealthMochiGrow Therapy
4328th AveTalent management · United States · 28thave.com129.3M87Gus JohnsonRyan GeorgeChris and JackJulie NolkeGus Johnson +4Blenders EyewearNordVPNBear Mattress
44More YellowTalent management · United Kingdom · moreyellow.com126.3M19YuBWhang!Lemoncak3SpekツYuB +4Helix SleepRedmagicAura
45Crusader TalentTalent management · crusadertalent.com121.7M75FlippingOldschoolTheoatrix OSRSMrNoSleep OSRSVerfFlippingOldschool +4Boot.devIronside ComputersDrink Ctrl
46Greenlight GroupTalent management · greenlightgroup.co1158.3M18Hafu GoQParkTyler VitelliValerie LepelchHafu Go +4OdooRevolutZocdoc
47Smooth MediaTalent management · smoothmedia.co116.5M126Smart NonsenseMatt WolfeWes RothMattVidPro AISmart Nonsense +4GensparkHostingerInvideo
48Creators AgencyTalent management · creatorsagency.co114.8M337UpFlipRyan ScribnerKerry TarnowTae Kim - Financial TortoiseUpFlip +4TbmSilo MarketsBizee
49Pretty Good AgentsTalent management · prettygoodagents.com113.3M29The Punk Rock MBAVince DaoTankTheTechJensJulius TejlgaardThe Punk Rock MBA +4Otto AudioMorgan & MorganLMNT
50CAATalent agency · United States · caa.com1068.2M4Dhar Mann StudiosKika KimViva La Dirt LeagueDevin CaherlyDhar Mann Studios +4Morgan & MorganInvisalignPubg
51Slogan SocialTalent management · slogansocial.com1017.6M32Lance StewartPrimzCyonEmily FitzGeraldLance Stewart +4KalshiIncogniFlexispot
528Bit CreativesTalent management · India · 8bitcreatives.in1012.4M12Dattrax Gaming8bit MAMBAK18SOUL VipeRDattrax Gaming +4Pocket MembersLenovoHyperx
53AudienclyTalent management · Germany · audiencly.com106M23KooleenTroldenPolygon DonutWhitelightKooleen +4PrintfulGamersuppsEverstone Studios
54GG Talent GroupTalent management · ggtalentgroup.com102.9M42cjyaDistortion2TrU3Ta1entZeroLennycjya +4GamersuppsRestedxpRaycon
55Palette ManagementTalent management · palettemgmt.com819.7M25Jake CejaIan FujimotoKelly EdelmanhoneybobabearJake Ceja +4FactorMonarch MoneyAthena Club
56Matter Media GroupTalent management · mattermediagroup.com817.2M26The Fitness MarshallMia SayokoMrsRemiAshtenRemLifeThe Fitness Marshall +4CurologyRoWWhitefox
57ZigguratTalent management · zigguratxyz.com88.3M90Steve MouldPeterSripolShanspeareDIY In Progress Steve Mould +4NebulaForeoHoverpens
58Saulderson MediaTalent management · United Kingdom · saulderson.com86M198FriendlyMachineCam KirkhamMarleyThirteenCam Kirkham ReactsFriendlyMachine +4Sneak EnergyScuf GamingNordVPN
59Ritual NetworkCreator network · ritualnetwork.com82.7M33Oceans ASMRH-MatterSabby SabslollujoOceans ASMR +4Ana LuisaMANSCAPEDFull Time Prints
60Echo Talent AgencyTalent management · echotalentagency.com82.2M536COLETHEMANDignify2KPeterMcTheActualCCCOLETHEMAN +4PrizepicksEzbuffDraftkings
61Storm MediaTalent management · stormmedia.gg82.2M297AfikkMetaCounter Strike ProlandDraseKAfikk +4Instant GamingPirateswapPcmall
62Honest InfluenceTalent management · honestinfluence.io81.9M138The Singletrack SamplerBKXCCajun Country Livin'Pine and Prospect HomeThe Singletrack Sampler +4WildgrainQuinceLMNT
63GershTalent agency · United States · gersh.com714.4M34Kristy SarahHodge TwinsRR BuildingsaskhodgetwinsKristy Sarah +4IsotunesRocket MoneyHeadspace
64GeeXPlusTalent management · Japan · geexplus.co.jp713.5M41EmirichuDangoheart AnimationMegan and BenDaidusEmirichu +4GamersuppsSakuracoSquarespace
65LoadedTalent management · United States · loaded.gg712.6M86Top5GamingTheBurntPeanutT5GAztecrossTop5Gaming +4StarforgeGamersuppsSteelseries
66CESD DigitalTalent agency · United States · cesddigital.com78.5M47Smitha DeepakSister foreverObserveForever Family VlogsSmitha Deepak +4AudibleFetch RewardsOfra
67Wily KnightTalent management · wilyknight.com73.3M62Ginny DiPointy HatDungeon DudesCritCrabGinny Di +4World AnvilCzepekuPhoenix Fan Fusion
68Run By InfluencersTalent management · runbyinfluencers.com72.2M43Amy Kay ASMRScottish Murmurs ASMRCreative Calm ASMRBe Brave Be You ASMRAmy Kay ASMR +4ZocdocRayconHelix Sleep
69ModeTalent management · mode.gg618.1M42McCreamyHeyImBeemauTuxBirdMcCreamy +4GamersuppsGGGamer GunkCheeky
70StandardTalent management · standard.tv611.4M102RealLifeLoreThomas FlightIsaac ArthurMariana VieiraRealLifeLore +4NebulaBrilliant.orgImprint
71Currents ManagementTalent management · currentsmgmt.com69.1M7VIVACIOUSHONEYMeghan & JackJeanine AmapolaJosh&SavVIVACIOUSHONEY +4NanitOnequinceWayfair
72FamfluenceTalent management · famfluence.com69M143The Awesome LawsonsThe LeRoysKesley & BrockApril and DaveyThe Awesome Lawsons +4HydrojugJust IngredientsShine Cosmetics
73Slash ManagementTalent management · slashmgmt.com68.7M32Ballinger FamilyLoeyLaneChloe BeanSpill SeshBallinger Family +4ZocdocFreecashGreenlight
74PBNJTalent management · pbnj.gg66.6M20PungencefWhipJorRaptorStylosaPungence +4BoostboxxUbisoftRERemedy Entertainment
75Adhesive MediaTalent management · adhesivemedia.com65M77Car WizardCity PreppingRegular Car ReviewsSteve LehtoCar Wizard +4Rv MattressFactorIncogni
76Ace CreatorsTalent management · ace-creators.com65M46StimpeeToastedShoesLittle ZOblivionStimpee +4Vip-scdkeyOdooVip-scdkeyss
77M&C Saatchi SocialTalent agency · United Kingdom · mcsaatchisocial.com62.9M14sophdoeslifeSophie LouiseRose and Rosie VlogsChloe Burrowssophdoeslife +4BetterHelpKatkinDermatica
78Settebello EntertainmentTalent management · settebelloentertainment.com513.8M28Adrian BlissConnorFrantaArden RoseWheezyWaiterAdrian Bliss +4David ProteinRocket MoneyMonarch
79Proud ManagementTalent management · proudmanagement.net54.4M29Grace HelbigScott CramerJordan BoostmasterSoggy CerealGrace Helbig +4Helix SleepRocket MoneyInsta360
80Evolved Talent AgencyTalent management · United States · evolved.gg52.9M250WirtualTVAverageJonasZLANERSinatraaWirtualTV +4Scuf GamingBlitzMonster Energy
81Tribe GamingTalent management · United States · tribegaming.gg52.6M176Nubbz3WaseemKvleofficial GamingiTzu [ENG] - Clash of ClansNubbz3 +4At&tAt&t 5gDevsisters
82SwipeUpTalent management · swipeup.gg52.5M29YanriqueJTGilyAerithLotexYanrique +4Cod MobileR6mCall Of Duty

Two other ways to rank them

Roster size is one measure. Audience and deal flow tell a different story about who sells the most sponsorships.

By sponsorship deals, last 12 months

Deals detected on the represented channels. The agencies whose rosters are selling the most integrations right now.

  • Mythic Talent49 creators
    1,070 deals · 16%
  • Digital Fox Talent22 creators
    969 deals · 15%
  • Table Rock Management39 creators
    708 deals · 11%
  • The Station55 creators
    703 deals · 11%
  • Influint84 creators
    660 deals · 10%
  • AMG38 creators
    597 deals · 9%
  • Echo Talent Agency8 creators
    536 deals · 8%
  • Night55 creators
    471 deals · 7%
  • Small Screen Marketing45 creators
    470 deals · 7%
  • Outloud Talent39 creators
    448 deals · 7%

By combined audience

Sum of subscribers across the roster. A few very large channels move an agency up this list.

  • Night55 creators
    295.1M subs · 33%
  • Select Management Group53 creators
    80.3M subs · 9%
  • Underscore Talent21 creators
    75M subs · 8%
  • Delka Talents23 creators
    74.8M subs · 8%
  • CAA10 creators
    68.2M subs · 8%
  • Click Management24 creators
    61.4M subs · 7%
  • In The Black Media71 creators
    60.7M subs · 7%
  • Greenlight Group11 creators
    58.3M subs · 7%
  • Fixated18 creators
    56M subs · 6%
  • United Talent Agency34 creators
    55M subs · 6%

How to read this list

What the numbers can and cannot tell you.

A creator on this list has put the agency's email address in their channel description as the place to send business. That is a strong signal of representation, and it is the only public one, but it is not a contract: some creators keep an old contact up, some list a manager for one deal type and handle the rest themselves, and many represented creators route mail through their own domain and never appear here. Read the creator counts as a floor.

Deals are sponsorships SponsorRadar detected in the represented channels' videos, dated by publish date. The agency may or may not have sold each one, so a roster's deal count measures how commercially active its creators are, not the agency's own sales. The 7 traditional talent agencies here (UTA, WME, CAA and peers) represent creators alongside actors and athletes; the management companies work only with creators, and the networks also handle rights and distribution.

If you are a creator choosing representation, the useful comparison is the roster next to your own channel: the agencies whose creators are your size and in your niche, and whether those creators are landing the sponsors you want. Open any creator above to see their full sponsor history. If you are a brand, the same rosters show which agency to call to reach a set of creators at once.

Questions people ask

What does an influencer agency do for a YouTube creator?
A management company or talent agency sells the creator's sponsorship inventory: it fields inbound brand requests, pitches the creator to brands and agencies it already works with, negotiates rates and contracts, and handles invoicing. It takes a commission, typically 10 to 20 percent of each deal. Some also produce content, run merch or manage a creator's other business lines.
How is this ranking built?
Creators who have representation usually put the agency's email in their channel description as the business contact. SponsorRadar reads those addresses across every indexed channel, groups them by company domain, and counts the creators, their subscribers and the sponsorship deals detected on their videos in the last 12 months. Only companies we have identified are listed, and only with 5 or more creators.
Which influencer agency represents the most YouTube creators?
Influint leads this list with 84 indexed creators listing it as their business contact, a combined 46.4M subscribers. By sponsorship deals in the last 12 months the leader is Mythic Talent.
Do I need an agency to get YouTube sponsorships?
No. Most sponsored channels under 500K subscribers are self-represented, and brands buy directly from creators every day. An agency earns its commission once inbound demand outgrows the time you can give it, or when you want access to the brand relationships it already has. Until then, the YouTube sponsorship guide and the sponsors list get you the same brands.
Why is an agency I know missing?
Either its creators do not list it as their business contact, or we have not added its domain yet. Creators that route business email through their own domain or a generic inbox do not show up. Email david@sponsorradar.com with the agency's domain and it goes in the next refresh.

Keep exploring

  • YouTube sponsorship: how it works, what it pays, who buys
  • Top YouTubers by niche and country, with their sponsors
  • The YouTube sponsors list
  • Talent management and sponsorships: a guide for managers
  • SponsorRadar for agencies
  • How we measure sponsorships

Run an agency? See every sponsor your roster has had.

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