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Sponsorship Insights

Data-driven guides on finding YouTube sponsors, pitching brands, and growing your sponsorship revenue. Backed by real data from 50,000+ tracked brands.

Guide10 min read·Feb 26, 2026

How to Find Sponsors for Your YouTube Channel (2026 Guide)

Step-by-step guide to finding YouTube sponsors. Learn where brands look for creators, what they pay, and how to use sponsorship data to land your first deal.

Guide9 min read·Feb 26, 2026

How to Contact Brands for YouTube Sponsorships (+ Email Templates)

Learn how to find decision-makers at brands, write sponsorship pitch emails that get replies, and follow up effectively. Includes templates and real data.

Data8 min read·Feb 26, 2026

Top 25 Brands Sponsoring YouTube Creators in 2026

The 25 most active YouTube sponsors ranked by number of creators, backed by SponsorRadar's database. See which brands are paying creators right now.

Data8 min read·Feb 26, 2026

YouTube Sponsors for Small Channels: Brands That Work With Creators Under 100K

Brands actively sponsoring small YouTube channels under 100K subscribers. Real data on who's paying small creators, what they pay, and how to pitch them.

Data8 min read·Feb 26, 2026

What Brands Sponsor Gaming YouTubers? (Full List & Data)

Complete list of brands sponsoring gaming YouTubers with data from SponsorRadar. See top gaming sponsors, what they pay, and how to land gaming sponsorships.

Data8 min read·Feb 26, 2026

What Brands Sponsor Tech YouTubers? (Full List & Data)

Complete list of brands sponsoring tech YouTubers. See the top tech sponsors, CPM rates by niche, and how to land tech sponsorship deals.

Guide9 min read·Feb 26, 2026

How to Make a YouTube Media Kit That Gets Brand Responses

Create a YouTube media kit that gets brand responses. Learn exactly what sponsors look for, the 7 sections every kit needs, and how to present your data.

Templates9 min read·Feb 26, 2026

YouTube Sponsorship Email Templates That Actually Get Replies

Proven YouTube sponsorship email templates with real subject lines, follow-up sequences, and the exact pitch structure brands want to see.

Analysis10 min read·Feb 26, 2026

NordVPN, Squarespace, and HelloFresh: Why These Brands Dominate YouTube Sponsorships

How NordVPN, Squarespace, and HelloFresh became the biggest YouTube sponsors. Data on their spending, strategy, and how to get sponsored by them.

Trends9 min read·Feb 26, 2026

YouTube Sponsorship Trends in 2026: What's Changed and What's Next

The biggest YouTube sponsorship trends in 2026. Data on the 54% surge in sponsored content, Shorts monetization, micro-influencer shift, and what's next.

Guide10 min read·Feb 28, 2026

How to Find YouTube Creators for Your Brand Campaign (2026 Guide)

A brand and agency guide to discovering YouTube creators by niche, audience size, and sponsorship history. Data-driven influencer discovery for marketing teams.

Guide9 min read·Feb 28, 2026

How to Evaluate YouTube Creators Before Sponsoring Them

The metrics that matter when vetting YouTube creators for sponsorships. Go beyond subscriber count to evaluate engagement, audience quality, and brand safety.

Guide8 min read·Feb 28, 2026

Find YouTube Creators Similar to Your Current Partners: How to Expand Your Roster

How brands and agencies use similar-channel data to find lookalike creators, scale from 5 to 50 partners, and build a diversified influencer roster.

Analysis9 min read·Feb 28, 2026

What Brands Are Your Competitors Sponsoring on YouTube?

How to research which YouTube creators your competitors sponsor, identify gaps in their strategy, and find untapped talent for your campaigns.

Data9 min read·Feb 28, 2026

YouTube Sponsorship Rates: What Brands Should Actually Pay in 2026

Data-backed YouTube sponsorship pricing for brands. CPM benchmarks by niche and creator tier, budgeting frameworks, and negotiation strategies.

Guide10 min read·Feb 28, 2026

The Brand's Guide to YouTube Sponsored Video Performance

What makes YouTube sponsored content perform. Integration types, measurement frameworks, and real examples of high-performing brand partnerships.

Data9 min read·Feb 28, 2026

How Much Do YouTubers Make From Sponsorships? (Real Data)

Real sponsorship income data by niche and subscriber count. See what YouTubers actually earn from brand deals, how rates are set, and how sponsorships compare to AdSense.

Data8 min read·Feb 28, 2026

Brands That Sponsor Beauty and Lifestyle YouTubers (Full List & Data)

Complete list of brands sponsoring beauty and lifestyle YouTubers. Top sponsors, CPM rates, sub-niche breakdown, and how to land beauty sponsorships.

Guide9 min read·Feb 28, 2026

How to Negotiate YouTube Sponsorship Deals (Without Leaving Money on the Table)

Negotiation strategies for YouTube sponsorships. Learn when to negotiate, common levers like usage rights and exclusivity, and how to counter low-ball offers.

Guide10 min read·Feb 28, 2026

YouTube Talent Management: How Agencies Land Better Sponsorships for Creators

How talent agencies use sponsorship data to land better brand deals for their YouTube creators. Benchmarking rates, competitive positioning, and scaling outreach.

Guide8 min read·Feb 28, 2026

How to Build a YouTube Creator Media Kit That Agencies Love

What talent agencies look for in a creator media kit. Data points, portfolio format, and how to position yourself for agency representation.

Templates9 min read·Feb 28, 2026

How to Build a YouTube Influencer Campaign Brief (Template & Examples)

Campaign brief template for YouTube influencer marketing. Objectives, creator criteria, content guidelines, budget, KPIs, and common mistakes to avoid.

Data9 min read·Feb 28, 2026

Micro-Influencer Marketing on YouTube: Why Smaller Creators Drive Better ROI

Data on why micro-influencers outperform larger creators on YouTube. Engagement rates, cost efficiency, and how to build a micro-influencer portfolio strategy.

Guide12 min read·Feb 28, 2026

YouTube Influencer Marketing Strategy: The Complete Brand Playbook for 2026

The complete guide to YouTube influencer marketing for brands. Discovery, vetting, rates, campaign execution, and measurement — with links to detailed guides on each step.

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