Brands That Sponsor Beauty and Lifestyle YouTubers (Full List & Data)

Beauty and lifestyle is one of the most lucrative sponsorship niches on YouTube. CPMs range from $20 to $45 — significantly higher than gaming or entertainment — because beauty audiences are overwhelmingly high purchase-intent. When someone watches a “best foundation for oily skin” video, they are not casually browsing. They are ready to buy.

That buying intent is why brands in skincare, makeup, hair care, fashion, and wellness pour millions into YouTube creator partnerships every year. But if you are a beauty or lifestyle creator trying to figure out which brands actually sponsor channels like yours, the landscape can feel opaque. Who is spending? What do they pay? How do you get on their radar?

We built SponsorRadar to answer exactly those questions. Our database tracks tens of thousands of brand-creator relationships across YouTube, and beauty is one of the most active categories we monitor. This article breaks down every major brand sponsoring beauty and lifestyle creators right now — organized by sub-niche — so you know exactly who to target.

Why Beauty Is a Premium Sponsorship Niche

The economics of beauty sponsorships are different from most other YouTube niches, and they work in the creator's favor. There are a few reasons for this.

First, purchase intent is extremely high. Viewers watching “best foundation” or “skincare routine for acne” are actively shopping. They want recommendations. They want someone they trust to tell them what to buy. That intent translates directly into conversions, which is exactly what sponsors pay for.

Second, there is a strong affiliate layer on top of flat sponsorship fees. Most beauty brands offer affiliate commissions through platforms like LTK (formerly RewardStyle), Amazon Associates, or their own programs. A creator can earn a flat sponsorship fee of $2,000 to $10,000 for an integration and then continue earning 10 to 20 percent on every sale driven by their affiliate links for months afterward.

Third, brands can measure ROI with precision. Promo codes and unique affiliate links let beauty brands track exactly how many sales each creator drives. This data-driven approach means brands keep reinvesting in creators who perform, which creates a virtuous cycle for established beauty YouTubers.

The beauty influencer marketing market alone is worth billions globally. According to industry estimates, beauty and personal care brands represent one of the top three spending categories in influencer marketing worldwide. YouTube is a major channel for that spend because long-form content — tutorials, routines, hauls, reviews — drives higher conversion than short-form clips on other platforms.

Skincare Sponsors

Skincare is arguably the hottest sub-niche in beauty sponsorships right now. The rise of “skincare first” culture, driven by creators like Hyram and dermatologists on YouTube, has made skincare content some of the highest-performing beauty content on the platform.

The major skincare sponsors active on YouTube include CeraVe, The Ordinary, La Roche-Posay, Tatcha, Drunk Elephant, and Sunday Riley. These brands span the full price spectrum from affordable pharmacy staples to prestige lines, and they use different sponsorship strategies accordingly.

Many skincare brands use a product seeding plus paid hybrid model. A creator might receive a full product line for free to try over several weeks, and then the brand pays for a dedicated review or routine video once the creator has genuinely used the products. This approach works because skincare audiences are skeptical of first-impression reviews — they want to know a creator has actually lived with a product before recommending it.

CeraVe and La Roche-Posay, both owned by L'Oréal, have been particularly aggressive on YouTube. They sponsor creators across all sizes, from micro-influencers with 10K subscribers to major beauty channels. Tatcha and Drunk Elephant tend to work with mid-tier and larger creators, reflecting their premium price points and the audience demographics that align with them.

Makeup Sponsors

Makeup sponsorships are the backbone of beauty YouTube. Tutorial content, “get ready with me” videos, and product reviews drive enormous view counts, and the brands know it.

The top makeup sponsors on YouTube include Sephora, Ulta, MAC, Charlotte Tilbury, Rare Beauty, Fenty Beauty, ColourPop, and Morphe. This list includes both direct-to-consumer brands and major retailers, and each approaches sponsorships differently.

Sephora and Ulta function as retail sponsors. They are not promoting a single product but rather driving foot traffic and online sales to their stores. These sponsorships often coincide with seasonal sales events (Sephora's VIB Sale, Ulta's 21 Days of Beauty) and can be very lucrative for creators who drive measurable traffic.

DTC brands like Rare Beauty, Fenty Beauty, and ColourPop take a different approach. They typically sponsor product-specific integrations — a new foundation launch, a holiday collection, a collaboration palette. Some offer affiliate-only deals where the creator earns purely on commission, while others do flat-rate sponsorships ranging from $1,000 for smaller creators to $20,000 or more for major channels.

Morphe built its entire brand on YouTube creator partnerships and continues to be one of the most active makeup sponsors on the platform. Charlotte Tilbury has increased YouTube spending significantly, especially around tutorial-style content that showcases their products in real application scenarios.

Hair Care Sponsors

Hair care is a sub-niche within beauty that has its own distinct sponsorship ecosystem. The content tends to be highly specific — curly hair routines, hair loss solutions, styling tutorials, color transformations — and the brands targeting these creators are equally specialized.

Major hair care sponsors include Olaplex, Dyson (for the Airwrap and Supersonic), Function of Beauty, Prose, and Vegamour. Each of these brands targets specific sub-audiences within the hair care space.

Dyson is notable because their Airwrap and Supersonic sponsorships command some of the highest production value in beauty YouTube. Dyson does not just pay for a mention — they often fund dedicated styling tutorials and comparison videos. The brand's premium price point ($400 to $600 per tool) means they need creators who can convincingly demonstrate the value, which makes these partnerships selective but extremely well-paid.

Function of Beauty and Prose represent the personalized hair care segment. These brands sponsor broadly across beauty and lifestyle channels because their customization angle gives every creator a unique talking point. Vegamour focuses on hair wellness and targets creators in the health-adjacent beauty space, often sponsoring videos about hair growth, thinning, and scalp care.

Lifestyle & Home Sponsors

Many beauty creators also produce lifestyle content — morning routines, apartment tours, day-in-my-life vlogs — and this opens up a second tier of sponsorship opportunities from brands that cross over between beauty and lifestyle.

The most active lifestyle sponsors on beauty channels include HelloFresh, Squarespace, Audible, Casetify, Stanley (the water bottle phenomenon), and Grove Collaborative.

HelloFresh and Squarespace are two of the biggest YouTube sponsors period, and they sponsor beauty creators alongside tech, gaming, and every other niche. Their approach is volume-based — they work with hundreds of creators simultaneously and rely on promo codes to track performance. If you are a beauty creator who also makes lifestyle content, these brands are often the easiest first sponsorships to land because their programs are large and always onboarding new creators.

Casetify has become a staple of beauty and lifestyle sponsorships thanks to the “aesthetic” appeal of their phone cases. Stanley water bottles have achieved cultural phenomenon status in the beauty and lifestyle community. And Grove Collaborative targets creators who produce clean living and home organization content that overlaps with the beauty audience.

Fashion Sponsors

Fashion and beauty overlap heavily on YouTube, and many beauty creators produce fashion hauls, try-on videos, and outfit-of-the-day content that attracts clothing sponsors.

Top fashion sponsors on beauty and lifestyle channels include SHEIN, Princess Polly, ASOS, ThredUp, Quince, and Italic. Fast fashion brands like SHEIN and Princess Polly spend heavily on YouTube creators, often sponsoring haul videos where the creator shows 10 to 20 items in a single video. These sponsorships tend to pay less per integration than pure beauty deals, but the volume is high — SHEIN alone works with thousands of creators globally.

Sustainable fashion brands are an emerging category worth watching. ThredUp, the online thrift store, has been increasing its YouTube sponsorship spend as secondhand fashion gains cultural momentum. Quince and Italic position themselves as affordable luxury alternatives and target beauty creators whose audiences care about quality and value. These sustainable and value-oriented brands are growing their creator programs rapidly and are often more open to working with smaller channels.

Wellness & Supplement Sponsors

The wellness space has exploded on beauty YouTube. Creators who talk about their morning routines, self-care practices, or fitness journeys attract supplement and wellness brands that see beauty audiences as a natural fit.

The biggest wellness sponsors on beauty channels include Athletic Greens (AG1), Ritual, Seed, Liquid IV, and Bloom Nutrition. These brands sponsor across beauty, fitness, and lifestyle niches because their products appeal to a broad health-conscious audience.

AG1 is one of the most prolific YouTube sponsors in any category. Their integration style is well-established — the creator mixes the greens powder as part of their morning routine — and it translates particularly well into beauty and lifestyle content where daily routines are already a core format. Ritual and Seed focus on vitamins and probiotics, targeting creators who discuss skin health, gut health, and overall wellness. Bloom Nutrition has carved out a strong position with female-focused fitness and beauty creators.

Liquid IV sponsors broadly, but beauty and lifestyle channels are a major focus because hydration ties into skin health messaging that resonates with beauty audiences. These wellness brands typically offer both flat-rate sponsorships and affiliate commissions, making them a strong dual-income source for creators.

CPM Ranges for Beauty and Lifestyle Sponsorships

Beauty CPMs are among the highest on YouTube. Here is what brands are paying across the major sub-niches, based on patterns we track in the SponsorRadar database and industry benchmarks.

Why is skincare at the top? Because skincare audiences have the highest purchase intent in the beauty category. Someone watching a 15-minute review of a $50 serum is very likely to buy it. Brands know this and pay accordingly.

Dedicated “get ready with me” and haul videos command premium rates because brands get extended screen time and the content format naturally showcases the product in use. A 60-second mid-roll integration in a GRWM video can be more effective than a traditional pre-roll ad because the product is woven into the content itself.

YouTube Shorts are also gaining traction for quick product demos and “one product, one minute” style reviews. While Shorts CPMs are lower than long-form, beauty brands are increasingly including Shorts as part of sponsorship packages to maximize reach across formats.

How to Land Beauty Sponsorships

The beauty sponsorship space is competitive, but it is also one of the most active in terms of brands actively seeking new creators. Here is how to position yourself to land deals.

Research brands on SponsorRadar. Start by browsing our brands database to see which beauty brands are actively sponsoring YouTube creators. Look at how many creators each brand works with, what types of content they sponsor, and whether they work with channels your size. This research takes ten minutes and puts you ahead of 90 percent of creators who pitch blindly.

Check which creators they already sponsor. Click into any brand profile and see the specific creators they partner with. Watch those sponsored videos. Note the integration style, the talking points, and the production quality. When you pitch, you can reference this directly: “I noticed your recent partnership with [Creator X] on their skincare routine video. My audience of [your niche] would be a strong fit because…”

Personalize your pitch around a product you already use. Beauty audiences can spot an inauthentic recommendation instantly. The strongest beauty sponsorships come from creators who were already using and loving the product before the brand approached them. If you already use CeraVe or Olaplex in your routines, say so in your pitch. Authenticity is the single biggest factor beauty brands evaluate when choosing creators.

Build a media kit. Your media kit should include your subscriber count, average views per video, audience demographics (especially age and gender breakdown), engagement rate, and any past sponsorship results you can share. We wrote a complete guide on this: YouTube Media Kit Template walks you through exactly what to include.

Learn the outreach process. Knowing which brands to pitch is only half the equation. You also need to know how to reach them. Our guide on How to Contact Brands for YouTube Sponsorships covers the exact email templates, where to find brand contacts, and how to follow up without being annoying.

Your Next Steps

The beauty and lifestyle sponsorship market is enormous and growing. Brands are spending more on YouTube creators every year because the ROI is measurable and the audience is ready to buy. If you are a beauty creator, the opportunity is there — you just need to approach it strategically.

Browse beauty brands on our brands page to see who is sponsoring beauty creators right now. Identify 10 to 15 brands that align with your content and audience.

Use the rate calculator at sponsorradar.com/rate-calculator to figure out what you should be charging. Beauty CPMs are premium — do not undervalue yourself by accepting rates meant for lower-intent niches.

Build your media kit with real data from YouTube Analytics. Include past sponsorship performance if you have it. Keep it clean, professional, and focused on the metrics that brands care about: views, demographics, and conversion data.

The brands on this list are actively looking for creators. The data is in your favor. Now go make it happen.