What is yourYouTube sponsorship rate?
Search your channel and see what brands should pay you per sponsored video, based on your real average views and your niche's 2026 CPM.
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
NikkieTutorials
14M subscribers
BeautyEstimated rate
$168K
per sponsored video
MrBeast
300M subscribers
EntertainmentEstimated rate
$6.0M
per sponsored video
MKBHD
19M subscribers
TechnologyEstimated rate
$480K
per sponsored video
Graham Stephan
4.5M subscribers
FinanceEstimated rate
$100K
per sponsored video
Ali Abdaal
5.5M subscribers
EducationEstimated rate
$40K
per sponsored video
Matt D'Avella
3.8M subscribers
LifestyleEstimated rate
$64K
per sponsored video
Sebastian Ghiorghiu
1M subscribers
Finance & BusinessEstimated rate
$15K
per sponsored video
Leggari Products
1M subscribers
DIY & CraftsEstimated rate
$5K
per sponsored video
Jordan Orme
1M subscribers
EducationEstimated rate
$8K
per sponsored video
NickRTFM
1M subscribers
GamingEstimated rate
$3K
per sponsored video
Top Cake
1M subscribers
Food & CookingEstimated rate
$4K
per sponsored video
YouTube Sponsorship Rates by Niche (2026)
Sponsorship deals are priced per 1,000 average views (CPM). Your niche sets the range, because brands pay for audience purchase power, not just watch time. Here are the 2026 benchmarks the calculator uses:
| Niche | CPM per 1K views |
|---|---|
| Finance & Business | $40–$80 |
| Technology | $30–$60 |
| Automotive | $25–$50 |
| Health & Fitness | $25–$45 |
| Beauty & Fashion | $20–$40 |
| Travel | $20–$40 |
| Education | $20–$40 |
| Science | $20–$40 |
| Food & Cooking | $18–$35 |
| Lifestyle & Vlog | $15–$30 |
| DIY & Crafts | $15–$30 |
| News & Politics | $12–$25 |
| Sports | $12–$25 |
| Pets & Animals | $12–$25 |
| Gaming | $10–$25 |
| Entertainment | $10–$20 |
| Music | $8–$18 |
Benchmarks compiled from 2025–2026 industry rate research. Individual deals vary with engagement, audience geography, and usage rights.
How the Calculator Works
Most rate calculators multiply your subscriber count by a made-up number. This one prices you the way a media buyer would:
Your real average views
We pull your recent long-form uploads, skipping Shorts, livestreams, and videos still accumulating views. That's the inventory sponsors actually buy.
Outliers removed
One viral video shouldn't set your price. We statistically filter outliers so your average reflects what a brand can expect from a typical integration.
Priced by your niche
We detect your channel's category and apply its 2026 CPM range, because a finance audience is worth 3x an entertainment audience to the brands buying it.
Your Rate Is Step One. The Buyer List Is Step Two.
Knowing what you're worth only pays off when you pitch brands that actually buy sponsorships from channels like yours. SponsorRadar tracks over a million detected sponsorship deals, so instead of cold-pitching random companies, you pitch the ones with proven budget in your niche and size range.
YouTube Sponsorship Rates FAQ
How much do YouTube sponsors pay?
Most YouTube sponsorships pay between $16 and $100 per 1,000 average views, depending on the niche. A channel averaging 50,000 views per video typically earns $800–$5,000 per sponsored integration. Finance and technology channels sit at the top of that range; entertainment, gaming, and music sit at the bottom.
How is my sponsorship rate calculated?
The calculator pulls your most recent long-form videos, removes viral outliers so one lucky upload does not inflate your number, computes your true average views, and applies the 2026 sponsorship CPM range for your niche. The result is the per-video range a brand should reasonably pay you.
What is a good CPM for YouTube sponsorships?
It depends entirely on your niche. In 2026, finance and business channels command $60–$100 CPM, technology $50–$80, health and fitness $36–$60, education $30–$50, while entertainment and gaming run $16–$30. If a brand offers you meaningfully less than your niche floor, you are underpriced.
Why does my niche change my rate so much?
Brands pay for audience purchase power, not just eyeballs. A finance viewer might sign up for a $500/year product, so finance sponsors can pay 3–4x more per view than a mobile game advertising to entertainment viewers. Generic calculators that use one flat rate get this wrong.
How much does a YouTuber with 100K subscribers make per sponsorship?
Sponsors pay for views, not subscribers. A 100K-subscriber channel averaging 30,000 views per video would typically earn $480–$3,000 per sponsored video depending on niche. Two channels with identical subscriber counts can have wildly different rates if their average views differ.
Do brands sponsor small YouTube channels?
Yes. Many brands deliberately sponsor channels under 100K subscribers because engagement is higher and rates are lower. The per-1,000-view math works the same. Smaller channels just close smaller total deals, and some brands specialize in exactly that.
How do I find brands that will actually pay my rate?
Pitch brands that already sponsor channels in your niche and size range. They have proven budget and know what creators like you are worth. SponsorRadar tracks over a million sponsorship deals across 68,000+ brands so you can see exactly who is buying before you pitch.