What is your YouTube sponsorship rate?

Benchmarks compiled from 2025–2026 industry rate research. Individual deals vary with engagement, audience geography, and usage rights. Niche pages show what deals are worth at every channel size, or see all sponsorship rates by niche.

Knowing what you're worth only pays off when you pitch brands that actually buy sponsorships from channels like yours. SponsorRadar tracks over a million detected sponsorship deals, so instead of cold-pitching random companies, you pitch the ones with proven budget in your niche and size range.

How much do YouTube sponsors pay?

Most YouTube sponsorships pay between $16 and $100 per 1,000 average views, depending on the niche. A channel averaging 50,000 views per video typically earns $800–$5,000 per sponsored integration. Finance and technology channels sit at the top of that range; entertainment, gaming, and music sit at the bottom.

How is my sponsorship rate calculated?

The calculator pulls your most recent long-form videos, removes viral outliers so one lucky upload does not inflate your number, computes your true average views, and applies the 2026 sponsorship CPM range for your niche. The result is the per-video range a brand should reasonably pay you.

What is a good CPM for YouTube sponsorships?

It depends entirely on your niche. In 2026, finance and business channels command $60–$100 CPM, technology $50–$80, health and fitness $36–$60, education $30–$50, while entertainment and gaming run $16–$30. If a brand offers you meaningfully less than your niche floor, you are underpriced.

Why does my niche change my rate so much?

Brands pay for audience purchase power, not just eyeballs. A finance viewer might sign up for a $500/year product, so finance sponsors can pay 3–4x more per view than a mobile game advertising to entertainment viewers. Generic calculators that use one flat rate get this wrong.

How much does a YouTuber with 100K subscribers make per sponsorship?

Sponsors pay for views, not subscribers. A 100K-subscriber channel averaging 30,000 views per video would typically earn $480–$3,000 per sponsored video depending on niche. Two channels with identical subscriber counts can have wildly different rates if their average views differ.

Do brands sponsor small YouTube channels?

Yes. Many brands deliberately sponsor channels under 100K subscribers because engagement is higher and rates are lower. The per-1,000-view math works the same. Smaller channels just close smaller total deals, and some brands specialize in exactly that.

How do I find brands that will actually pay my rate?

Pitch brands that already sponsor channels in your niche and size range. They have proven budget and know what creators like you are worth. SponsorRadar tracks over a million sponsorship deals across 68,000+ brands so you can see exactly who is buying before you pitch.