What your views are worth in 2026: ad revenue by niche, and what a sponsored video should pay on top of it. No sign-up, no made-up flat rate.
Creator income has two main engines, and most calculators only show the smaller one. Ads pay per view at your niche's RPM. Sponsorships pay per deal, priced against the same views at 3 to 8 times the rate. They stack on the same video.
| Niche | AdSense RPM | Sponsorship CPM | Sponsor premium |
|---|---|---|---|
| Finance & Business | $12–$35 | $40–$80 | ~4x |
| Technology | $6–$18 | $30–$60 | ~6x |
| Education | $6–$15 | $20–$40 | ~4x |
| Science | $5–$13 | $20–$40 | ~5x |
| Health & Fitness | $5–$12 | $25–$45 | ~6x |
| Automotive | $4–$10 | $25–$50 | ~8x |
| Travel | $4–$10 | $20–$40 | ~6x |
| Beauty & Fashion | $3–$9 | $20–$40 | ~8x |
| Food & Cooking | $3–$8 | $18–$35 | ~7x |
| DIY & Crafts | $3–$8 | $15–$30 | ~6x |
| Lifestyle & Vlog | $3–$7 | $15–$30 | ~6x |
| News & Politics | $2–$6 | $12–$25 | ~7x |
| Sports | $2–$6 | $12–$25 | ~7x |
| Pets & Animals | $2–$5 | $12–$25 | ~7x |
| Gaming | $2–$5 | $10–$25 | ~7x |
| Entertainment | $2–$5 | $10–$20 | ~6x |
| Music | $1–$3 | $8–$18 | ~10x |
Both columns are per 1,000 long-form views. RPM is what YouTube pays you after its share; CPM is what a brand pays for an integration. Benchmarks reviewed against 2025–2026 creator-reported figures.
Nobody pays for subscribers. AdSense pays for monetized views, and brands price sponsorships against your average views per video. A 500K-subscriber channel getting 20,000 views per upload earns less than a 80K-subscriber channel getting 60,000. If a calculator asks for your subscriber count, it is guessing. For the version of this that reads your real upload history, use the sponsorship rate calculator.
The sponsorship column only pays out when you pitch brands that already buy in your niche and size range. SponsorRadar tracks over a million deals so you can see exactly who those brands are.
