How much do gaming YouTube sponsorships pay in 2026?

Gaming sponsorships benchmark at $10 to $25 per 1,000 average views. The table on this page prices that range against real view counts from 169,640 sponsored gaming videos tracked in the last 12 months.

What should a gaming channel charge per sponsored video?

Multiply your average view count by the niche CPM range: views divided by 1,000, times $10 for the floor and $25 for the ceiling. A gaming channel averaging 25,000 views has a defensible range of $250 to $625 per integration.

How does that compare to gaming AdSense earnings?

AdSense pays gaming creators roughly $2 to $5 per 1,000 views, so a single sponsorship is usually worth several times a video's ad revenue. The two stack: a sponsored video earns both.

SponsorRadar

Gaming YouTube sponsorship rates

Name: Gaming YouTube sponsorship rate data
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Gaming sponsorships pay $10 to $25 per 1,000 average views (reviewed July 2026). The numbers below price that range against real view counts from 169,640 sponsored gaming videos tracked in the last 12 months.

$10–$25

Sponsorship CPM

per 1,000 average views

$2–$5

AdSense RPM

per 1,000 views

169,640

What gaming deals are worth by channel size

Views are the 25th, 50th, and 75th percentile of sponsored gaming videos in each size band. Deal values apply the $10–$25 CPM to the median.

Channel size

Gaming rate questions

How much do gaming YouTube sponsorships pay in 2026?: Gaming sponsorships benchmark at $10 to $25 per 1,000 average views. The table on this page prices that range against real view counts from 169,640 sponsored gaming videos tracked in the last 12 months.
What should a gaming channel charge per sponsored video?: Multiply your average view count by the niche CPM range: views divided by 1,000, times $10 for the floor and $25 for the ceiling. A gaming channel averaging 25,000 views has a defensible range of $250 to $625 per integration.
How does that compare to gaming AdSense earnings?: AdSense pays gaming creators roughly $2 to $5 per 1,000 views, so a single sponsorship is usually worth several times a video's ad revenue. The two stack: a sponsored video earns both.

CPM and RPM benchmarks reviewed July 2026. View percentiles computed nightly from sponsored long-form videos SponsorRadar tracked in the last 12 months. Estimates are ranges, not confirmed deal figures.

Under 10K subs	207	2,420	10,276	$24–$61
10K to 50K subs	1,814	3,037	5,769	$30–$76
50K to 250K subs	2,688	7,923	18,669	$79–$198
250K to 1M subs	7,683	20,658	54,250	$207–$516
Over 1M subs	22,273	68,977	206,600	$690–$1.7K

Gaming YouTube sponsorship rates

What gaming deals are worth by channel size

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