How much do music YouTube sponsorships pay in 2026?

Music sponsorships benchmark at $8 to $18 per 1,000 average views. The table on this page prices that range against real view counts from 22,685 sponsored music videos tracked in the last 12 months.

What should a music channel charge per sponsored video?

Multiply your average view count by the niche CPM range: views divided by 1,000, times $8 for the floor and $18 for the ceiling. A music channel averaging 25,000 views has a defensible range of $200 to $450 per integration.

How does that compare to music AdSense earnings?

AdSense pays music creators roughly $1 to $3 per 1,000 views, so a single sponsorship is usually worth several times a video's ad revenue. The two stack: a sponsored video earns both.

SponsorRadar

Music YouTube sponsorship rates

Name: Music YouTube sponsorship rate data
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Music sponsorships pay $8 to $18 per 1,000 average views (reviewed July 2026). The numbers below price that range against real view counts from 22,685 sponsored music videos tracked in the last 12 months.

$8–$18

Sponsorship CPM

per 1,000 average views

$1–$3

AdSense RPM

per 1,000 views

22,685

What music deals are worth by channel size

Views are the 25th, 50th, and 75th percentile of sponsored music videos in each size band. Deal values apply the $8–$18 CPM to the median.

Channel size

Music rate questions

How much do music YouTube sponsorships pay in 2026?: Music sponsorships benchmark at $8 to $18 per 1,000 average views. The table on this page prices that range against real view counts from 22,685 sponsored music videos tracked in the last 12 months.
What should a music channel charge per sponsored video?: Multiply your average view count by the niche CPM range: views divided by 1,000, times $8 for the floor and $18 for the ceiling. A music channel averaging 25,000 views has a defensible range of $200 to $450 per integration.
How does that compare to music AdSense earnings?: AdSense pays music creators roughly $1 to $3 per 1,000 views, so a single sponsorship is usually worth several times a video's ad revenue. The two stack: a sponsored video earns both.

CPM and RPM benchmarks reviewed July 2026. View percentiles computed nightly from sponsored long-form videos SponsorRadar tracked in the last 12 months. Estimates are ranges, not confirmed deal figures.

10K to 50K subs	530	1,046	2,312	$8–$19
50K to 250K subs	1,464	4,416	12,779	$35–$79
250K to 1M subs	1,706	6,472	25,577	$52–$116
Over 1M subs	9,460	37,368	147,155	$299–$673

Music YouTube sponsorship rates

What music deals are worth by channel size

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