Music channels earn sponsorships from instrument retailers, plugin and DAW makers, distribution services, and learning platforms. Rates run lower than other niches, but the audience is specialized enough that the right brand fit converts well.
Below: the brands we have detected sponsoring music channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
Ranked by sponsored videos we have detected on music channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # | Brand | Music creators | Deals in niche |
|---|---|---|---|
| 1 | 105 | 1,865pitch guide | |
| 2 | 63 | 1,317pitch guide | |
| 3 |
Recency is the strongest pitch signal. A brand that signed a music deal this month has budget allocated to this niche right now.
Sponsorships are priced per 1,000 average views. Music currently benchmarks at $8 to $18 CPM, which puts a channel averaging 50,000 views at roughly $400 to $900 per sponsored video.
Observed music deal values by channel size
Median view counts of sponsored music videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| 10K to 50K subs | 322 | $3–$6 | 29 videos |
| 50K to 250K subs | 4,592 | $37–$83 |
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Based on tracked deals, the most active sponsors of music channels right now are Sweetwater, Distrokid, Flowkey, Thomann, Westone Audio. Between them and the rest of the list below, we have detected 46K+ sponsorships across 10,444 music channels.
Music sponsorships typically pay $8 to $18 per 1,000 average views in 2026. A music channel averaging 50,000 views per video would earn roughly $400 to $900 per sponsored video. Use the rate calculator to estimate a specific channel.
Yes. Many of the brands on this list work across every channel size, and some deliberately target channels under 100K subscribers where engagement is higher and rates are lower. Check each brand's page to see the sizes of channels they have sponsored recently.
Sponsorship budgets follow niches. Browse the rest:
| 34 |
| 861pitch guide |
| 4 | 33 | 564pitch guide |
| 5 | 1 | 543pitch guide |
| 6 | 46 | 534pitch guide |
| 7 | 12 | 392pitch guide |
| 8 | 13 | 332pitch guide |
| 9 | 16 | 302pitch guide |
| 10 | 21 | 254pitch guide |
| 11 | 18 | 246pitch guide |
| 12 | 1 | 243pitch guide |
| 13 | 6 | 230pitch guide |
| 14 | 1 | 224pitch guide |
| 15 | 7 | 207pitch guide |
| 16 | 6 | 197pitch guide |
| 17 | 1 | 188pitch guide |
| 18 | 10 | 183pitch guide |
| 19 | 5 | 175pitch guide |
| 20 | 1 | 174pitch guide |
| 21 | 10 | 166pitch guide |
| 22 | 2 | 165pitch guide |
| 23 | 6 | 152pitch guide |
| 24 | 32 | 149pitch guide |
| 25 | 23 | 149pitch guide |
See which of these brands work with channels your size
Tracked music sponsorships per month, last 12 months
| 8,945 videos |
| 250K to 1M subs | 6,663 | $53–$120 | 9,056 videos |
| Over 1M subs | 29,382 | $235–$529 | 6,266 videos |
Estimate a specific channel with the sponsorship rate calculator, or see the full breakdown of music YouTube sponsorship rates by channel size.
50 sponsors