Car YouTube runs on partnerships. Detailing brands, parts retailers, insurance comparison tools, and tool companies all sponsor automotive creators, and the niche stays warm year round because purchase intent is baked into the audience.
Below: the brands we have detected sponsoring automotive channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
Ranked by sponsored videos we have detected on automotive channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # |
|---|
| Brand |
|---|
| Automotive creators |
|---|
| Deals in niche |
|---|
| 1 |  Carvertical | 74 | 2,074pitch guide |
| 2 |  Lasfit | 46 | 1,055pitch guide |
| 3 |  Onx Maps | 25 | 778pitch guide |
| 4 |  Onx Offroad | 25 | 669pitch guide |
| 5 |  Involve Your Senses | 12 | 503pitch guide |
| 6 |  Holley | 29 | 486pitch guide |
| 7 |  Enhauto | 6 | 458pitch guide |
| 8 |  Bmr Suspension | 5 | 455pitch guide |
| 9 |  Nbt Clothing | 6 | 452pitch guide |
| 10 |  Banks Power | 9 | 413pitch guide |
| 11 |  Viofo | 45 | 403pitch guide |
| 12 |  Wolfbox | 106 | 355pitch guide |
| 13 |  Heatwave Visual | 9 | 345pitch guide |
| 14 |  Insta360 | 41 | 324pitch guide |
| 15 |  Tesla | 19 | 321pitch guide |
| 16 |  Eastwood | 12 | 296pitch guide |
| 17 |  Etrailer | 2 | 290pitch guide |
| 18 |  Barnes4wd | 4 | 285pitch guide |
| 19 |  Cardo | 6 | 284pitch guide |
| 20 |  Cardo Systems | 16 | 281pitch guide |
| 21 |  Topdon | 24 | 278pitch guide |
| 22 |  Calimoto | 8 | 278pitch guide |
| 23 |  Vehiclescore | 3 | 273pitch guide |
| 24 |  Jowua | 5 | 272pitch guide |
| 25 |  Radiator Supply House | 3 | 262pitch guide |
Recency is the strongest pitch signal. A brand that signed a automotive deal this month has budget allocated to this niche right now.
Tracked automotive sponsorships per month, last 12 months
Sponsorships are priced per 1,000 average views. Automotive currently benchmarks at $25 to $50 CPM, which puts a channel averaging 50,000 views at roughly $1,250 to $2,500 per sponsored video.
Observed automotive deal values by channel size
Median view counts of sponsored automotive videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| Under 10K subs | 1,282 | $32–$64 | 89 videos |
| 10K to 50K subs | 14,364 | $359–$718 | 705 videos |
| 50K to 250K subs | 9,908 | $248–$495 | 21,723 videos |
| 250K to 1M subs | 54,330 | $1.4K–$2.7K | 16,513 videos |
| Over 1M subs | 149,845 | $3.7K–$7.5K | 7,538 videos |
Estimate a specific channel with the sponsorship rate calculator, or see the full breakdown of automotive YouTube sponsorship rates by channel size.
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Sponsorship budgets follow niches. Browse the rest:
Connect your channel and see the automotive sponsors already working with creators your size.
