Car YouTube runs on partnerships. Detailing brands, parts retailers, insurance comparison tools, and tool companies all sponsor automotive creators, and the niche stays warm year round because purchase intent is baked into the audience.
Below: the brands we have detected sponsoring automotive channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
Ranked by sponsored videos we have detected on automotive channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # | Brand | Automotive creators | Deals in niche |
|---|---|---|---|
| 1 | 60 | 1,571pitch guide | |
| 2 | 39 | 660pitch guide | |
| 3 |
Recency is the strongest pitch signal. A brand that signed a automotive deal this month has budget allocated to this niche right now.
Sponsorships are priced per 1,000 average views. Automotive currently benchmarks at $25 to $50 CPM, which puts a channel averaging 50,000 views at roughly $1,250 to $2,500 per sponsored video.
Observed automotive deal values by channel size
Median view counts of sponsored automotive videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| 10K to 50K subs | 11,632 | $291–$582 | 70 videos |
| 50K to 250K subs | 18,631 | $466–$932 |
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Based on tracked deals, the most active sponsors of automotive channels right now are Carvertical, Viofo, Lasfit, Involve Your Senses, Onx Offroad. Between them and the rest of the list below, we have detected 48K+ sponsorships across 2,079 automotive channels.
Automotive sponsorships typically pay $25 to $50 per 1,000 average views in 2026. A automotive channel averaging 50,000 views per video would earn roughly $1,250 to $2,500 per sponsored video. Use the rate calculator to estimate a specific channel.
Yes. Many of the brands on this list work across every channel size, and some deliberately target channels under 100K subscribers where engagement is higher and rates are lower. Check each brand's page to see the sizes of channels they have sponsored recently.
Sponsorship budgets follow niches. Browse the rest:
| 33 |
| 624pitch guide |
| 4 | 11 | 564pitch guide |
| 5 | 18 | 509pitch guide |
| 6 | 2 | 311pitch guide |
| 7 | 3 | 273pitch guide |
| 8 | 38 | 257pitch guide |
| 9 | 3 | 256pitch guide |
| 10 | 18 | 247pitch guide |
| 11 | 1 | 244pitch guide |
| 12 | 16 | 236pitch guide |
| 13 | 2 | 224pitch guide |
| 14 | 3 | 221pitch guide |
| 15 | 2 | 220pitch guide |
| 16 | 18 | 215pitch guide |
| 17 | 23 | 194pitch guide |
| 18 | 27 | 191pitch guide |
| 19 | 5 | 190pitch guide |
| 20 | 3 | 186pitch guide |
| 21 | 3 | 184pitch guide |
| 22 | 76 | 182pitch guide |
| 23 | 5 | 180pitch guide |
| 24 | 5 | 178pitch guide |
| 25 | 68 | 173pitch guide |
See which of these brands work with channels your size
Tracked automotive sponsorships per month, last 12 months
| 9,408 videos |
| 250K to 1M subs | 44,107 | $1.1K–$2.2K | 11,973 videos |
| Over 1M subs | 122,084 | $3.1K–$6.1K | 4,978 videos |
Estimate a specific channel with the sponsorship rate calculator.
52 sponsors