Brands That Sponsor Lifestyle & Vlog YouTubers
Lifestyle and vlog channels are the broadest sponsorship market on YouTube. Because the content covers daily life, almost any consumer brand fits, and the niche sees everything from skincare and fashion to apps and home goods.
Below: the brands we have detected sponsoring lifestyle & vlog channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
The Most Active Lifestyle & Vlog Sponsors Right Now
Ranked by sponsored videos we have detected on lifestyle & vlog channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # | Brand | Lifestyle & Vlog creators | Deals in niche |
|---|---|---|---|
| 1 |  Squarespace | 88 | 1,913pitch guide |
| 2 |  BetterHelp | 326 | 1,484pitch guide |
| 3 |  |
Lifestyle & Vlog Deals Signed in the Last 30 Days
Recency is the strongest pitch signal. A brand that signed a lifestyle & vlog deal this month has budget allocated to this niche right now.
What Lifestyle & Vlog Sponsorships Pay in 2026
Sponsorships are priced per 1,000 average views. Lifestyle & Vlog currently benchmarks at $15 to $30 CPM, which puts a channel averaging 50,000 views at roughly $750 to $1,500 per sponsored video.
Observed lifestyle & vlog deal values by channel size
Median view counts of sponsored lifestyle & vlog videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| 10K to 50K subs | 6,920 | $104–$208 | 1,321 videos |
| 50K to 250K subs | 10,669 | $160–$320 |
The Most Sponsored Lifestyle & Vlog Channels
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Lifestyle & Vlog Sponsorship FAQ
Which brands sponsor lifestyle & vlog YouTubers the most?
Based on tracked deals, the most active sponsors of lifestyle & vlog channels right now are Squarespace, BetterHelp, Amazon, Yesstyle, Factor. Between them and the rest of the list below, we have detected 102K+ sponsorships across 7,989 lifestyle & vlog channels.
How much do lifestyle & vlog YouTube sponsorships pay?
Lifestyle & Vlog sponsorships typically pay $15 to $30 per 1,000 average views in 2026. A lifestyle & vlog channel averaging 50,000 views per video would earn roughly $750 to $1,500 per sponsored video. Use the rate calculator to estimate a specific channel.
Do brands sponsor small lifestyle & vlog channels?
Yes. Many of the brands on this list work across every channel size, and some deliberately target channels under 100K subscribers where engagement is higher and rates are lower. Check each brand's page to see the sizes of channels they have sponsored recently.
Sponsors in Other Niches
Sponsorship budgets follow niches. Browse the rest:
