Top 50 Lifestyle Vloggers in 2026
The 50 largest lifestyle vloggers by subscribers, out of 10,283 channels we classify as lifestyle & vlog in our index.Each row shows the channel's size and the brands we have detected sponsoring its videos. Alejo Igoa leads with 122M subscribers.
Updated Sep 27. Subscriber counts from YouTube; sponsors detected by SponsorRadar.
HoYov erse
MyHeritage
Try Karat
Drive La
WoojerLifestyle & Vlog sponsorship deals per month
Sponsored videos detected per month across every channel in this list's scope. Recent months keep filling in as detection catches up.
The 50 biggest Lifestyle Vloggers
Ranked by current subscriber count. Top sponsors are the three brands with the most detected deals on that channel, all time.
| # | Channel | Subscribers | Avg views | Sponsors | Top sponsors |
|---|---|---|---|---|---|
| 1 | Alejo IgoaAR | 122M | 10.2M | – | None detected yet |
| 2 | Alan's UniverseUS | 102M | 12.1M | 6 | HoYov erseMyHeritageTry Karat |
| 3 | Topper GuildUS | 94.6M | 5M | 2 | Drive LaWoojer |
| 4 |  KL BRO Biju Rithvik | 89.1M | 198K | – | None detected yet |
| 5 |  ZhongUS | 80.2M | 3.9M | 2 |  Fifa Youtube |
| 6 |  Anaya KandhalIN | 75.5M | 128K | – | None detected yet |
| 7 |  Karla BustillosMX | 52.8M | 4.2M | – | None detected yet |
| 8 |  Ben AzelartUS | 51.5M | 49.5M | 4 |  Stay Wild Pokémon Company International Gogo Squeez |
| 9 |  Jasmin and JamesAU | 42.3M | – | – | None detected yet |
| 10 |  NichLmaoUS | 42.2M | 435K | – | None detected yet |
| 11 |  Sourav Joshi VlogsIN | 42M | 7.2M | 13 |  Samsung Iqoo Asian Paints |
| 12 |  Neetu BishtIN | 40.9M | 161K | – | None detected yet |
| 13 |  HeroindoriIN | 40.2M | 2.5K | – | None detected yet |
| 14 |  mujjuu___14 | 39.5M | – | – | None detected yet |
| 15 |  Junya.じゅんやJP | 38.9M | 43.6K | – | None detected yet |
| 16 |  Sagawa /さがわJP | 38.6M | 115K | – | None detected yet |
| 17 |  Zach ChoiUS | 33.7M | 88.8K | – | None detected yet |
| 18 |  Vania Mania KidsUS | 32.9M | 217K | 2 |  Mattel Play-doh |
| 19 |  FilaretikiUS | 31.6M | 315K | – | None detected yet |
| 20 |  FaZe RugUS | 30M | 2.4M | 15 |  1up Freeze Dried Candy Underdog Fantasy Prizepicks |
| 21 |  ILYA BORZOVGE | 29.8M | – | – | None detected yet |
| 22 |  Diana BelitskayUS | 26.9M | – | – | None detected yet |
| 23 |  Noman OfficialIN | 26.6M | 12.9K | – | None detected yet |
| 24 |  Miss KatyGB | 25.6M | 249K | – | None detected yet |
| 25 |  Stay WildUS | 25.5M | 14.4M | 1 | BCBackflip Cereal |
| 26 |  Jason VlogsUS | 25.2M | 1.3M | 5 | MattelRRingling Transformers One |
| 27 |  Mister MaxGB | 25.2M | 435K | – | None detected yet |
| 28 |  BROTHERS VLOGPK | 24.7M | – | – | None detected yet |
| 29 |  Savage VlogsUS | 24.3M | – | – | None detected yet |
| 30 |  Ryan TrahanUS | 23.9M | 2.6M | 3 |  Shopify Rocket Money Staple Games |
| 31 |  BriannaUS | 23.7M | 1.1M | 7 |  Zenni Optical Monster High BetterHelp |
| 32 |  The Savage SiblingsIN | 23.6M | 1.7M | – | None detected yet |
| 33 |  Logan PaulUS | 23.6M | 1.1M | 3 |  Polymarket Prime Topps |
| 34 |  Rebecca ZamoloUS | 23.3M | 3.9M | 1 | MMolo |
| 35 |  Salman NomanAE | 22.1M | – | – | None detected yet |
| 36 |  Bihari LadkaIN | 21.7M | – | – | None detected yet |
| 37 |  Adam WUS | 21M | – | – | None detected yet |
| 38 |  Outdoor BoysUS | 20.7M | 22.9M | 2 | WWWheaton Water WellPPPaddling Palau |
| 39 |  tiyaa_ningwal_officialIN | 20M | 4.5K | – | None detected yet |
| 40 |  im_sioweiUS | 19.2M | 2.9M | 1 |  Just For Teens |
| 41 |  Alexa Rivera | 18.1M | 3.4M | 1 |  Msc Cruises |
| 42 |  The ACE Family | 17.9M | – | 3 | HTHobbytron Toys YounglaDODose Of Roses |
| 43 |  Chota Ali vlogsPK | 17.6M | – | 1 |  Weltrade |
| 44 |  The McCartysUS | 17.3M | 52.7K | – | None detected yet |
| 45 |  MallikUS | 17.3M | 30.4K | – | None detected yet |
| 46 |  Kuldeep Singhania ShortsIN | 16.9M | – | – | None detected yet |
| 47 |  LittleGloveIN | 16.9M | 35.9K | – | None detected yet |
| 48 |  Ankita Bhawsar | 16.9M | 3.3K | – | None detected yet |
| 49 |  RupalChoudhary TD | 16.7M | 4.5K | – | None detected yet |
| 50 |  Nadia OmaraID | 16.6M | 5M | 5 |  Getcontact HoligrelsTSTop1 Synthetic Oil |
Brands that sponsor lifestyle vloggers
The most active sponsors across lifestyle & vlog channels in the last 12 months, by detected deals.
| Brand | Category | Deals | Channels |
|---|---|---|---|
 Squarespace | Lifestyle & Vlog | 1,977 | 93 |
| BetterHelp | Entertainment | 1,664 | 368 |
 Yesstyle | Lifestyle & Vlog | 772 | 48 |
 Streamyard | News & Politics | 771 | 83 |
 Amazon | Entertainment | 727 | 87 |
| Prizepicks | Sports | 669 | 22 |
 Factor | Entertainment | 662 | 233 |
 Surfshark | Lifestyle & Vlog | 621 | 149 |
 Gamersupps | Gaming | 577 | 23 |
 Skillshare | Education | 557 | 207 |
 Quince | Lifestyle & Vlog | 502 | 223 |
 NordVPN | Gaming | 488 | 61 |
 Beddy's | Lifestyle & Vlog | 463 | 6 |
 Divo | Entertainment | 453 | 10 |
 Epidemic Sound | Gaming | 443 | 66 |
 Whatnot | Entertainment | 440 | 59 |
 Seatgeek | Sports | 409 | 83 |
 Aura | Entertainment | 396 | 88 |
 Hellofresh | Entertainment | 395 | 170 |
 Emp Shield | News & Politics | 386 | 2 |
How this list is built
The scope is channels we classify as lifestyle & vlog. We order them by subscriber count as reported by YouTube, refreshed nightly, and show the top 50. A sponsor is a brand we detected in that channel's videos through sponsor segments, description disclosures and promo links; the count is unique brands, all time. Channels we have not indexed are not ranked, so a missing channel means missing coverage, not a judgement. Read the full methodology.
Questions people ask
- Who is the biggest lifestyle vlogger in 2026?
- Alejo Igoa tops this list with 122M subscribers.
- How is this ranking built?
- We rank the channels we classify as lifestyle & vlog in our index by current subscriber count, then attach the sponsors we have detected in each channel's videos. 10,283 channels qualify; the top 50 are shown. Subscriber counts come from YouTube and refresh nightly.
- Which brands sponsor lifestyle vloggers?
- Across the last 12 months the most active are Squarespace, BetterHelp, Yesstyle, Streamyard, Amazon. The full table above lists 20 brands with deal counts.
More rankings
Every list is built the same way, so numbers compare across pages.
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