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Top 50 American YouTubers in 2026

The 50 largest american youtubers by subscribers, out of 41,996 channels whose YouTube country is set to United States in our index.Each row shows the channel's size, its 28-day subscriber change, and the brands we have detected sponsoring its videos. MrBeast leads with 526M subscribers.

Updated Nov 11. Subscriber counts from YouTube; sponsors detected by SponsorRadar.

41,996
United States channels indexed
28
of the top 50 have detected sponsors
238
Sponsor relationships across the list
219K
Deals detected, last 12 months
MrBeast
#1
MrBeast
526M subscribers · +5M in 28 days
58 sponsors detected
ShopifyMoose ToysT-mobile
Cocomelon - Nursery Rhymes
#2
Cocomelon - Nursery Rhymes
203M subscribers
1 sponsor detected
Headspace
Vlad and Niki
#3
Vlad and Niki
151M subscribers
5 sponsors detected
Mattel

United States sponsorship deals per month

Sponsored videos detected per month across every channel in this list's scope. Recent months keep filling in as detection catches up.

23496
22994
16629
20917
20588
17220
22575
31938
30174
12325
0
0
DecJanFebMarAprMayJunJulAugSepOctNov

The 50 biggest American YouTubers

Ranked by current subscriber count. Top sponsors are the three brands with the most detected deals on that channel, all time.

#ChannelSubscribers28-dayAvg viewsSponsorsTop sponsors
1MrBeastMrBeastEntertainment526M+5M119M58ShopifyMoose ToysT-mobile
2Cocomelon - Nursery RhymesCocomelon - Nursery RhymesEducation203M01.5M1Headspace
3Vlad and NikiVlad and NikiEntertainment151M01.4M5Mattel
4Stokes TwinsStokes TwinsEntertainment150M+2M27.1M6Adobe FireflyFruitbloxFeastables, Inc.
5Olena ShponarskaOlena ShponarskaEducation138M0231K1Hasbro
6Like NastyaLike NastyaEducation133M04.6M10L.o.l. Surprise!MattelTarget
7Alan's UniverseAlan's UniverseLifestyle & Vlog103M012.8M5HoYov erseCoverstar
8Topper GuildTopper GuildLifestyle & Vlog96M+700K3.9M1Woojer
9A4A4Entertainment92.9M+100K7.3M26Ооо А4фудАА4фудОБОоо Бумажная Бумага
10Mark RoberMark RoberScience86.2M+2.2M29.3M7CrunchlabsT-mobileGoogle Pixel
11Baby Shark - Pinkfong Kids’ Songs & StoriesBaby Shark - Pinkfong Kids’ Songs & StoriesEducation85.4M+100K109K–None detected yet
12Toys and ColorsToys and ColorsEntertainment83.2M+100K232K–None detected yet
13ZhongZhongLifestyle & Vlog81.3M+600K2.7M1Fifa
145-Minute Crafts5-Minute CraftsDIY & Crafts80.5M048.8K–None detected yet
15MovieclipsMovieclipsEntertainment66.8M+100K3.4K1Fandango
16MrBeast 2MrBeast 2Entertainment63.1M+700K14.1M5Prime VideoShopify
17Dude PerfectDude PerfectEntertainment62.9M+100K5.4M32BodyarmorGoogle GeminiGainbridge
18LooLoo Kids - Nursery Rhymes and Children's SongsLooLoo Kids - Nursery Rhymes and Children's SongsEducation62.7M+100K545K1Kidsy
19IShowSpeedIShowSpeedGaming62.3M+600K3.4M4Dick's Sporting Goods
20MrBeast GamingMrBeast GamingGaming61.9M+1.3M64M12FeastablesShopifyDoordash
21MarshmelloMarshmelloMusic58.7M044.9K–None detected yet
22Billie EilishBillie EilishMusic58.7M03.3M1Kia
23Billion Surprise ToysBillion Surprise ToysEntertainment57.6M−100K3.9K–None detected yet
24Masha and The BearMasha and The BearEntertainment55.7M+100K65.9K–None detected yet
25Ben AzelartBen AzelartLifestyle & Vlog51.9M+300K55.2M2Pokémon Company InternationalGogo Squeez
26Genevieve's Playhouse - Learning Videos for KidsGenevieve's Playhouse - Learning Videos for KidsEducation51.3M+200K1.7M1Moose Toys
27JesserJesserSports51.1M+700K2.1M24SofiShopifyTop Eleven
28Nick DiGiovanniNick DiGiovanniFood & Cooking48.5M+1M59.8M11FeastablesOsmoOur Place
29DaFuq!?Boom!DaFuq!?Boom!Entertainment47.8M+100K24M1Skibiditoilet.shop
30MaviGadgetMaviGadgetTechnology47.1M+300K––None detected yet
31YouTubeYouTubeEntertainment46.7M+200K2.3M–None detected yet
32★ Kids Roma Show★ Kids Roma ShowEducation45.8M+100K1M–None detected yet
33TEDx TalksTEDx TalksEducation44.7M0687–None detected yet
34Brent RiveraBrent RiveraEntertainment44.7M+200K22.7M–None detected yet
35Like Nastya ShowLike Nastya ShowEntertainment44.3M068K1None detected yet
36BabyBus - Kids Songs and CartoonsBabyBus - Kids Songs and CartoonsEducation44.1M0221K–None detected yet
37LeoNata FamilyLeoNata FamilyEntertainment43.8M+100K88.9K–None detected yet
38XXXTENTACIONXXXTENTACIONGaming43.6M+100K3.6M–None detected yet
39Zach KingZach KingEntertainment43.6M+100K841K520th Century StudiosPeacockAvatarofficial
40NichLmaoNichLmaoLifestyle & Vlog42.3M+100K200K–None detected yet
41LankyBoxLankyBoxGaming41.9M−100K1.5M–None detected yet
42Little Baby Bum - Nursery Rhymes & Kids SongsLittle Baby Bum - Nursery Rhymes & Kids SongsEducation41.6M0127K–None detected yet
43Marta and RustamMarta and RustamEntertainment40.9M0––None detected yet
44Mr DegrEEMr DegrEEDIY & Crafts40.4M0––None detected yet
45Ryan's WorldRyan's WorldEntertainment40.4M053.4K2(empty)Nintendo
46DisneyMusicVEVODisneyMusicVEVOMusic39.8M+100K6.3K–None detected yet
47Prime Video IndiaPrime Video IndiaEntertainment39.1M035K–None detected yet
48MarkiplierMarkiplierGaming39M+100K907K9GoproShopifyIron Lung
49Jordan MatterJordan MatterEntertainment38.6M+300K21.6M5Coverstar
50TheEllenShowTheEllenShowEntertainment37.8M06.4K–None detected yet

Brands that sponsor american youtubers

The most active sponsors across channels whose YouTube country is set to United States in the last 12 months, by detected deals.

BrandCategoryDealsChannels
PrizepicksSports6,451127
GamersuppsGaming5,718170
GfuelGaming2,74570
StreamyardEducation2,359284
SeatgeekSports2,084148
BetterHelpEntertainment1,832351
Underdog FantasySports1,68147
ItrustcapitalFinance & Business1,67827
KontrolfreekGaming1,48930
KalshiFinance & Business1,355103
ZocdocEntertainment1,329364
SleeperSports1,30715
WhatnotFinance & Business1,247200
ChapterFinance & Business1,14351
SquarespaceLifestyle & Vlog1,138137
DraftkingsSports1,069107
NordVPNGaming1,037141
Helix SleepEntertainment998219
FactorEntertainment942392
Noble MobileNews & Politics8427

How this list is built

The scope is channels whose YouTube country is set to United States. We order them by subscriber count as reported by YouTube, refreshed nightly, and show the top 50. A sponsor is a brand we detected in that channel's videos through sponsor segments, description disclosures and promo links; the count is unique brands, all time. Channels we have not indexed are not ranked, so a missing channel means missing coverage, not a judgement. Read the full methodology.

Questions people ask

Who is the biggest american youtuber in 2026?
MrBeast tops this list with 526M subscribers, and its most frequent sponsors are Shopify, Moose Toys, T-mobile.
How is this ranking built?
We rank the channels whose YouTube country is set to United States in our index by current subscriber count, then attach the sponsors we have detected in each channel's videos. 41,996 channels qualify; the top 50 are shown. Subscriber counts come from YouTube and refresh nightly.
Which brands sponsor american youtubers?
Across the last 12 months the most active are Prizepicks, Gamersupps, Gfuel, Streamyard, Seatgeek. The full table above lists 20 brands with deal counts.

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Every list is built the same way, so numbers compare across pages.

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