Top 50 Japanese YouTubers in 2026
The 50 largest japanese youtubers by subscribers, out of 697 channels whose YouTube country is set to Japan in our index.Each row shows the channel's size, its 28-day subscriber change, and the brands we have detected sponsoring its videos. PewDiePie leads with 109M subscribers.
Updated Nov 11. Subscriber counts from YouTube; sponsors detected by SponsorRadar.
Japan sponsorship deals per month
Sponsored videos detected per month across every channel in this list's scope. Recent months keep filling in as detection catches up.
The 50 biggest Japanese YouTubers
Ranked by current subscriber count. Top sponsors are the three brands with the most detected deals on that channel, all time.
| # | Channel | Subscribers | 28-day | Avg views | Sponsors | Top sponsors |
|---|---|---|---|---|---|---|
| 1 | PewDiePieGaming | 109M | 0 | 2M | 12 |  Saily Gfuel Incogni |
| 2 | ISSEI / いっせいEntertainment | 75.6M | −100K | – | – | None detected yet |
| 3 | Pokémon Kids TVEducation | 46.9M | +1.6M | 76.2K | – | None detected yet |
| 4 |  BRUNOEntertainment | 45.2M | +300K | 1.2M | – | None detected yet |
| 5 |  Sagawa /さがわLifestyle & Vlog | 39M | +400K | 113K | – | None detected yet |
| 6 |  Junya.じゅんやLifestyle & Vlog | 38.9M | 0 | 87.8K | – | None detected yet |
| 7 |  Bayashi TVFood & Cooking | 37.5M | +200K | 172K | – | None detected yet |
| 8 |  ParotterEntertainment | 17.4M | 0 | 14.5K | – | None detected yet |
| 9 |  Cafe Music BGM channelMusic | 15.1M | +100K | 26.7K | – | None detected yet |
| 10 |  mania japansongEducation | 9.1M | +20K | 27.5K | – | None detected yet |
| 11 |  Kamui AnimationGaming | 8.6M | +20K | 897K | – | None detected yet |
| 12 |  Nino's HomeFood & Cooking | 7.7M | 0 | 985K | – | None detected yet |
| 13 |  Mrs. GREEN APPLEMusic | 6.8M | +20K | 840K | 1 | アアサヒビール株式会社 |
| 14 |  Kendra's Language SchoolEducation | 6.6M | 0 | 24K | – | None detected yet |
| 15 |  EveLifestyle & Vlog | 5.7M | +10K | 3.6M | – | None detected yet |
| 16 |  XGMusic | 4.9M | +30K | 203K | – | None detected yet |
| 17 |  Hatsune MikuMusic | 4.7M | +40K | 270K | – | None detected yet |
| 18 |  Gawr Gura Ch. hololive-ENGaming | 4.6M | −10K | 673K | – | None detected yet |
| 19 |  Paolo fromTOKYOTravel | 3.7M | 0 | 939K | 9 |  Squarespace Sakuraco Tokyotreat |
| 20 |  BABYMETALMusic | 3.7M | +10K | 660K | – | None detected yet |
| 21 |  NHK WORLD-JAPANNews & Politics | 3.6M | +10K | 5.5K | – | None detected yet |
| 22 |  not foundEntertainment | 3.6M | −20K | – | – | None detected yet |
| 23 |  MIYU ASMRFood & Cooking | 3.4M | +20K | 574K | – | None detected yet |
| 24 |  The Anime ManEntertainment | 3.3M | −10K | 92.7K | 4 | Tokyotreat World Of WarshipsMJMercari Japan |
| 25 |  MIKANEntertainment | 3.1M | +40K | 5.8M | – | None detected yet |
| 26 |  Coromo Sara. ASMREntertainment | 3.1M | +10K | 220K | – | None detected yet |
| 27 |  Masumi ChannelHealth & Fitness | 3M | +10K | 98.6K | – | None detected yet |
| 28 |  akidearestEntertainment | 2.8M | 0 | 104K | 6 | Sakuraco Migaku |
| 29 |  Kobo Kanaeru Ch. hololive-IDEntertainment | 2.8M | 0 | 33.6K | 2 | None detected yet |
| 30 |  Netflix AnimeEntertainment | 2.8M | +10K | 46.9K | – | None detected yet |
| 31 |  Ichika NitoMusic | 2.8M | 0 | 80.9K | – | None detected yet |
| 32 |  Hororo chanGaming | 2.8M | 0 | 2.6K | – | None detected yet |
| 33 |  japanesestuffchannelEntertainment | 2.7M | 0 | 3.7K | – | None detected yet |
| 34 |  Mori Calliope Ch. hololive-ENMusic | 2.7M | 0 | 117K | 13 |  Taito Penlight Probably Monsters |
| 35 |  AnimistEntertainment | 2.5M | 0 | – | – | None detected yet |
| 36 |  EmojoieFood & Cooking | 2.4M | −10K | 250K | – | None detected yet |
| 37 |  omozocDIY & Crafts | 2.4M | 0 | – | – | None detected yet |
| 38 |  Peaceful CuisineFood & Cooking | 2.4M | 0 | 56.9K | – | None detected yet |
| 39 |  Animenz Piano SheetsMusic | 2.4M | 0 | 2.3M | – | None detected yet |
| 40 |  NiziU OfficialMusic | 2.3M | 0 | 94.8K | – | None detected yet |
| 41 |  back numberMusic | 2.2M | +20K | 3.1M | – | None detected yet |
| 42 |  Watercolor by ShibasakiEducation | 2.2M | 0 | 53.9K | – | None detected yet |
| 43 |  KOTSUMETPets & Animals | 2.2M | 0 | 208K | – | None detected yet |
| 44 |  kuro-obi worldSports | 2M | 0 | 26.9K | – | None detected yet |
| 45 |  Japanese Food CraftsmanFood & Cooking | 1.9M | +20K | 287K | – | None detected yet |
| 46 |  JSK-StudioDIY & Crafts | 1.9M | 0 | 269K | – | None detected yet |
| 47 |  MOGUMOGU - Food Entertainment - モグモグFood & Cooking | 1.9M | 0 | – | – | None detected yet |
| 48 |  Let's ask Shogo | Katana, Budo, & KimonoEducation | 1.9M | 0 | 16.8K | – | None detected yet |
| 49 |  Jin from JapanLifestyle & Vlog | 1.8M | 0 | – | – | None detected yet |
| 50 |  Life Where I'm FromTravel | 1.8M | 0 | 107K | 2 | None detected yet |
Brands that sponsor japanese youtubers
The most active sponsors across channels whose YouTube country is set to Japan in the last 12 months, by detected deals.
| Brand | Category | Deals | Channels |
|---|---|---|---|
 ExpressVPN | Gaming | 51 | 3 |
| Squarespace | Lifestyle & Vlog | 32 | 2 |
| Saily | Travel | 29 | 10 |
| Sakuraco | Entertainment | 23 | 9 |
 Shopify | Entertainment | 17 | 2 |
 Dehancer | Education | 15 | 2 |
 NordVPN | Gaming | 11 | 5 |
 Surfshark | Lifestyle & Vlog | 10 | 4 |
 Medal.tv | Gaming | 10 | 1 |
 Airalo | Travel | 9 | 2 |
 Streamyard | Education | 8 | 1 |
 Byfood | Food & Cooking | 7 | 1 |
 Italki | Education | 6 | 4 |
 Sakuraco | Entertainment | 6 | 3 |
 Vessi | Travel | 6 | 1 |
 Hergiven Hair | Lifestyle & Vlog | 5 | 1 |
 Paradox Interactive | Gaming | 5 | 1 |
| Tokyotreat | Entertainment | 5 | 3 |
 Ana Luisa | Lifestyle & Vlog | 4 | 2 |
 Ubigi | Lifestyle & Vlog | 4 | 2 |
How this list is built
The scope is channels whose YouTube country is set to Japan. We order them by subscriber count as reported by YouTube, refreshed nightly, and show the top 50. A sponsor is a brand we detected in that channel's videos through sponsor segments, description disclosures and promo links; the count is unique brands, all time. Channels we have not indexed are not ranked, so a missing channel means missing coverage, not a judgement. Read the full methodology.
Questions people ask
- Who is the biggest japanese youtuber in 2026?
- PewDiePie tops this list with 109M subscribers, and its most frequent sponsors are Saily, Gfuel, Incogni.
- How is this ranking built?
- We rank the channels whose YouTube country is set to Japan in our index by current subscriber count, then attach the sponsors we have detected in each channel's videos. 697 channels qualify; the top 50 are shown. Subscriber counts come from YouTube and refresh nightly.
- Which brands sponsor japanese youtubers?
- Across the last 12 months the most active are ExpressVPN, Squarespace, Saily, Sakuraco, Shopify. The full table above lists 20 brands with deal counts.
More rankings
Every list is built the same way, so numbers compare across pages.
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