Top 50 Japanese YouTubers in 2026
The 50 largest japanese youtubers by subscribers, out of 684 channels whose YouTube country is set to Japan in our index.Each row shows the channel's size and the brands we have detected sponsoring its videos. PewDiePie leads with 109M subscribers.
Updated Sep 27. Subscriber counts from YouTube; sponsors detected by SponsorRadar.
TeamlabJapan sponsorship deals per month
Sponsored videos detected per month across every channel in this list's scope. Recent months keep filling in as detection catches up.
The 50 biggest Japanese YouTubers
Ranked by current subscriber count. Top sponsors are the three brands with the most detected deals on that channel, all time.
Brands that sponsor japanese youtubers
The most active sponsors across channels whose YouTube country is set to Japan in the last 12 months, by detected deals.
| Brand | Category | Deals | Channels |
|---|---|---|---|
 Paradox Interactive | Gaming | 115 | 1 |
 Hololive Production | Gaming | 102 | 6 |
 ExpressVPN | Gaming | 71 | 3 |
 Streamlabs | Entertainment | 65 | 2 |
 Squarespace | Lifestyle & Vlog | 42 | 2 |
 Saily | Travel | 37 | 11 |
 Byfood | Food & Cooking | 29 | 1 |
 Amazon | Entertainment | 28 | 7 |
 Sakuraco | Entertainment | 26 | 9 |
 Drawn To Dawn | Entertainment | 23 | 2 |
 Shopify | Entertainment | 21 | 2 |
 Medal.tv | Gaming | 19 | 1 |
 Topmate | Education | 18 | 1 |
 Sony | Entertainment | 17 | 3 |
 Streamyard | News & Politics | 17 | 1 |
 Surfshark | Lifestyle & Vlog | 17 | 4 |
 Dehancer | Education | 15 | 2 |
 Netflix | Entertainment | 15 | 1 |
 Capcom Co., Ltd. | Entertainment | 14 | 1 |
 Airalo | Travel | 14 | 5 |
How this list is built
The scope is channels whose YouTube country is set to Japan. We order them by subscriber count as reported by YouTube, refreshed nightly, and show the top 50. A sponsor is a brand we detected in that channel's videos through sponsor segments, description disclosures and promo links; the count is unique brands, all time. Channels we have not indexed are not ranked, so a missing channel means missing coverage, not a judgement. Read the full methodology.
Questions people ask
- Who is the biggest japanese youtuber in 2026?
- PewDiePie tops this list with 109M subscribers, and its most frequent sponsors are Saily, Gfuel, Incogni.
- How is this ranking built?
- We rank the channels whose YouTube country is set to Japan in our index by current subscriber count, then attach the sponsors we have detected in each channel's videos. 684 channels qualify; the top 50 are shown. Subscriber counts come from YouTube and refresh nightly.
- Which brands sponsor japanese youtubers?
- Across the last 12 months the most active are Paradox Interactive, Hololive Production, ExpressVPN, Streamlabs, Squarespace. The full table above lists 20 brands with deal counts.
More rankings
Every list is built the same way, so numbers compare across pages.
By niche
- Finance YouTubers
- Tech YouTubers
- AI YouTubers
- Car YouTubers
- Fitness YouTubers
- Beauty and Fashion YouTubers
- Travel YouTubers and Vloggers
- Educational YouTube Channels
- Science YouTubers
- Food and Cooking YouTubers
- Lifestyle Vloggers
- News and Politics YouTubers
- DIY and Craft YouTubers
- Sports YouTubers
- Entertainment YouTubers
- Gaming YouTubers
- Pet and Animal YouTubers
- Music YouTubers
By game and topic
- Minecraft YouTubers
- Roblox YouTubers
- Fortnite YouTubers
- Golf YouTubers
- Fishing YouTubers
- Comedy YouTubers
- Dog YouTubers
- Woodworking YouTubers
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By country
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