Top 50 Beauty and Fashion YouTubers in 2026
The 50 largest beauty and fashion youtubers by subscribers, out of 1,813 channels we classify as beauty & fashion in our index.Each row shows the channel's size and the brands we have detected sponsoring its videos. James Charles leads with 23.7M subscribers.
Updated Sep 27. Subscriber counts from YouTube; sponsors detected by SponsorRadar.
Painted
Shop Miss A
Brooklinen
Gucci
GoopBeauty & Fashion sponsorship deals per month
Sponsored videos detected per month across every channel in this list's scope. Recent months keep filling in as detection catches up.
The 50 biggest Beauty and Fashion YouTubers
Ranked by current subscriber count. Top sponsors are the three brands with the most detected deals on that channel, all time.
Brands that sponsor beauty and fashion youtubers
The most active sponsors across beauty & fashion channels in the last 12 months, by detected deals.
| Brand | Category | Deals | Channels |
|---|---|---|---|
 Whatnot | Entertainment | 496 | 20 |
 Sole Premise | Beauty & Fashion | 343 | 2 |
 Squarespace | Lifestyle & Vlog | 319 | 12 |
 Quince | Lifestyle & Vlog | 259 | 87 |
 Jomashop | Beauty & Fashion | 253 | 8 |
 Shein | Beauty & Fashion | 232 | 34 |
 Idyl | Beauty & Fashion | 220 | 45 |
 BetterHelp | Entertainment | 208 | 64 |
 Poshmark | Beauty & Fashion | 203 | 3 |
 Unice | Beauty & Fashion | 202 | 19 |
 Timex | Beauty & Fashion | 181 | 3 |
 Aliexpress | Technology | 162 | 6 |
 Fashion Nova | Lifestyle & Vlog | 158 | 23 |
 Lilysilk | Beauty & Fashion | 156 | 38 |
 Walmart | Entertainment | 152 | 45 |
 Navitus Parfums | Beauty & Fashion | 145 | 2 |
 Koro | Beauty & Fashion | 142 | 1 |
 Ziip Halo | Beauty & Fashion | 141 | 10 |
 Zeelool | Beauty & Fashion | 140 | 8 |
 Currentbody | Beauty & Fashion | 139 | 47 |
How this list is built
The scope is channels we classify as beauty & fashion. We order them by subscriber count as reported by YouTube, refreshed nightly, and show the top 50. A sponsor is a brand we detected in that channel's videos through sponsor segments, description disclosures and promo links; the count is unique brands, all time. Channels we have not indexed are not ranked, so a missing channel means missing coverage, not a judgement. Read the full methodology.
Questions people ask
- Who is the biggest beauty and fashion youtuber in 2026?
- James Charles tops this list with 23.7M subscribers, and its most frequent sponsors are Painted, Shop Miss A.
- How is this ranking built?
- We rank the channels we classify as beauty & fashion in our index by current subscriber count, then attach the sponsors we have detected in each channel's videos. 1,813 channels qualify; the top 50 are shown. Subscriber counts come from YouTube and refresh nightly.
- Which brands sponsor beauty and fashion youtubers?
- Across the last 12 months the most active are Whatnot, Sole Premise, Squarespace, Quince, Jomashop. The full table above lists 20 brands with deal counts.
More rankings
Every list is built the same way, so numbers compare across pages.
By niche
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By game and topic
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By country
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