Top 50 Beauty and Fashion Influencers on YouTube in 2026
The 50 largest beauty and fashion influencers on youtube by subscribers, out of 1,911 channels we classify as beauty & fashion in our index.Each row shows the channel's size and the brands we have detected sponsoring its videos. James Charles leads with 23.7M subscribers.
Updated Oct 15. Subscriber counts from YouTube; sponsors detected by SponsorRadar.
Painted
Beauty & Fashion sponsorship deals per month
Sponsored videos detected per month across every channel in this list's scope. Recent months keep filling in as detection catches up.
The 50 biggest Beauty and Fashion Influencers on YouTube
Ranked by current subscriber count. Top sponsors are the three brands with the most detected deals on that channel, all time.
| # | Channel | Subscribers | Avg views | Sponsors | Top sponsors |
|---|---|---|---|---|---|
| 1 | James CharlesUS | 23.7M | 1M | 1 | Painted |
| 2 | Kika Kim | 19.4M | 215K | – | None detected yet |
| 3 | VogueUS | 16.9M | 435K | – | None detected yet |
| 4 |  WigoFellasUS | 16.6M | 436K | – | None detected yet |
| 5 |  jeffreestarUS | 15.5M | 1.4M | – | None detected yet |
| 6 |  NikkieTutorialsNL | 15.4M | 719K | 1 | None detected yet |
| 7 |  KATSEYE | 14.8M | 2.6M | – | None detected yet |
| 8 |  Rclbeauty101 | 14.2M | – | – | None detected yet |
| 9 |  Emmy CombsUS | 13.7M | – | – | None detected yet |
| 10 |  AnaysaIN | 13.5M | 220K | – | None detected yet |
| 11 |  FIZIstyleCZ | 13.4M | 742K | – | None detected yet |
| 12 |  WengieUS | 13.2M | – | – | None detected yet |
| 13 |  Kylie Jenner | 12.3M | 3.5M | – | None detected yet |
| 14 |  andrew_waveLV | 11.7M | 7.7K | – | None detected yet |
| 15 |  watchmyhaircutUS | 10.5M | 9.4K | – | None detected yet |
| 16 |  Safiya NygaardUS | 10.2M | 2.6M | 16 |  Opera Shopify Saily |
| 17 |  Shruti Arjun AnandIN | 10.1M | 687K | 3 |  Traya |
| 18 |  As/IsUS | 10M | – | – | None detected yet |
| 19 |  DonnalynPH | 10M | 1.7M | – | None detected yet |
| 20 |  Bethany MotaUS | 9.3M | 190K | – | None detected yet |
| 21 |  HopeScopeUS | 9.1M | 3.3M | 8 |  Whatnot Mcobeauty Crunchlabs |
| 22 |  JessB! | 9M | – | – | None detected yet |
| 23 |  Brad MondoUS | 8.9M | 722K | 2 |  Laifen |
| 24 |  Bretman RockUS | 8.7M | – | – | None detected yet |
| 25 |  BE NATURALIN | 8.7M | 59.2K | 1 |  Namyaa |
| 26 |  grav3yardgirlUS | 8.6M | 31K | 1 |  Scentbird |
| 27 |  Denitslava MakeupUS | 8.5M | 1.9M | 2 |  Ofra Cosmetics Sigma Beauty |
| 28 |  Michelle PhanUS | 8.5M | 52.5K | 8 |  Ouai |
| 29 |  GQUS | 8.3M | 428K | – | None detected yet |
| 30 |  Bailey SarianUS | 8M | 339K | 9 |  Skims Zocdoc Liquid Iv |
| 31 |  TatiUS | 7.8M | 77.9K | 5 |  Lilysilk Amiro Beauty Ulike |
| 32 |  Pooja LuthraIN | 7.6M | 13.5K | – | None detected yet |
| 33 |  TeachingmensfashionUS | 7.4M | 91.4K | 16 |  Forme Science Sheath Koshine |
| 34 |  Simply NailogicalCA | 7.2M | 1.7M | – | None detected yet |
| 35 |  alpha m.US | 6.9M | 52.1K | 16 |  Pete & Pedro Tiege Hanley BetterHelp |
| 36 |  EBB Super StarUS | 6.8M | 282K | – | None detected yet |
| 37 |  Shab & KassieGB | 6.8M | 33.7K | 1 |  Jeulia |
| 38 |  JUSTKASSUS | 6.5M | 1M | 1 | None detected yet |
| 39 |  The Formal EditIN | 6.3M | 188K | 2 |  The Man Company Wishlink |
| 40 |  Sophie SilvaUS | 6.2M | – | – | None detected yet |
| 41 |  Preity प्रेरणाIN | 6.2M | 167K | 1 | None detected yet |
| 42 |  Carli BybelUS | 6.1M | 146K | 3 | Scentbird Brooklinen Midi Health |
| 43 |  Fit beautyIN | 6M | 173K | 2 |  Cetaphil |
| 44 |  Mindy McKnightUS | 5.7M | 52.7K | – | None detected yet |
| 45 |  Doctor YounUS | 5.6M | 46.8K | 6 |  Youn Beauty Currentbody Quince |
| 46 |  Louis Vuitton | 5.5M | 2.6M | 2 |  Louis Vuitton Tuba Avalon |
| 47 |  Christen DominiqueUS | 5.4M | 29.4K | 5 |  Laifen Tech E.l.f. Cosmetics Vt Cosmetics |
| 48 |  Jaclyn HillUS | 5.4M | 393K | 2 | BetterHelp |
| 49 |  Nicole TvUS | 5.3M | 331K | – | None detected yet |
| 50 |  GLAM GIRL IN | 5.2M | 100K | 3 | None detected yet |
Brands that sponsor beauty and fashion influencers on youtube
The most active sponsors across beauty & fashion channels in the last 12 months, by detected deals.
| Brand | Category | Deals | Channels |
|---|---|---|---|
 Sole Premise | Beauty & Fashion | 428 | 2 |
| Whatnot | Entertainment | 377 | 21 |
 Squarespace | Lifestyle & Vlog | 330 | 13 |
| Quince | Lifestyle & Vlog | 306 | 96 |
 Jomashop | Beauty & Fashion | 260 | 8 |
 Idyl | Beauty & Fashion | 246 | 52 |
 Shein | Beauty & Fashion | 246 | 37 |
 Unice | Beauty & Fashion | 209 | 21 |
 Gift Express | Beauty & Fashion | 209 | 2 |
| BetterHelp | Entertainment | 204 | 63 |
 Poshmark | Beauty & Fashion | 203 | 3 |
 Timex | Beauty & Fashion | 181 | 3 |
| Lilysilk | Beauty & Fashion | 175 | 45 |
 Walmart | Entertainment | 168 | 48 |
| Sigma Beauty | Beauty & Fashion | 162 | 16 |
 Fashion Nova | Lifestyle & Vlog | 161 | 22 |
| Currentbody | Beauty & Fashion | 160 | 52 |
 Ziip Halo | Beauty & Fashion | 149 | 15 |
 Amazon Fashion | Lifestyle & Vlog | 146 | 15 |
 Navitus Parfums | Beauty & Fashion | 145 | 2 |
How this list is built
The scope is channels we classify as beauty & fashion. We order them by subscriber count as reported by YouTube, refreshed nightly, and show the top 50. A sponsor is a brand we detected in that channel's videos through sponsor segments, description disclosures and promo links; the count is unique brands, all time. Channels we have not indexed are not ranked, so a missing channel means missing coverage, not a judgement. Read the full methodology.
Questions people ask
- Who is the biggest beauty and fashion influencers on youtube in 2026?
- James Charles tops this list with 23.7M subscribers, and its most frequent sponsors are Painted.
- How is this ranking built?
- We rank the channels we classify as beauty & fashion in our index by current subscriber count, then attach the sponsors we have detected in each channel's videos. 1,911 channels qualify; the top 50 are shown. Subscriber counts come from YouTube and refresh nightly.
- Which brands sponsor beauty and fashion influencers on youtube?
- Across the last 12 months the most active are Sole Premise, Whatnot, Squarespace, Quince, Jomashop. The full table above lists 20 brands with deal counts.
More rankings
Every list is built the same way, so numbers compare across pages.
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