Most reporting on creator sponsorships is survey-based. This report is measured from the videos themselves: SponsorRadar detects sponsor placements across 129,386 tracked channels. Below is what 1,154,183 detected deals say about who is buying on YouTube and what they pay.
Data as of August 2026. Free to cite with a link to this page.
Sponsorship placements detected per month, February 2025 through January 2026 (660,985 deals). Growth in this chart reflects both market activity and our expanding channel coverage; see methodology.
Detected deals by channel niche over the same 12 months. Click a niche for the brands behind the number.
Sponsorships are priced per 1,000 average views, and the niche sets the range. Deal volume and deal value run in opposite directions: the biggest niches pay the least per view.
| Niche | CPM range |
|---|---|
| Finance & Business | $40–$80 |
| Technology | $30–$60 |
| Automotive | $25–$50 |
| Health & Fitness | $25–$45 |
| Beauty & Fashion | $20–$40 |
| Travel | $20–$40 |
| Education | $20–$40 |
| Science | $20–$40 |
| Food & Cooking | $18–$35 |
| Lifestyle & Vlog | $15–$30 |
| DIY & Crafts | $15–$30 |
| News & Politics | $12–$25 |
| Sports | $12–$25 |
| Pets & Animals | $12–$25 |
| Gaming | $10–$25 |
| Entertainment | $10–$20 |
| Music | $8–$18 |
Full breakdowns by channel size are on the sponsorship rates pages, and the rate calculator prices a specific channel.
Share of detected deals by the sponsored channel's subscriber count, same 12 months. The under-50K rows understate reality: our corpus covers larger channels more densely, and small-channel deals are the hardest to detect.
Brands with a track record below 100K subscribers are listed at sponsors for small channels.
Ranked by total detected placements, all time. Click a brand to see exactly which creators it sponsors.
| # | Brand | Creators | Deals |
|---|---|---|---|
| 1 | Gamersupps | 361 | 14,331 |
| 2 | Squarespace | 438 | 8,436 |
| 3 | Streamyard | 703 | 7,881 |
| 4 | Amazon | 690 | 6,435 |
| 5 | Eneba | 139 | 6,395 |
| 6 | Gfuel | 122 | 6,302 |
| 7 | BetterHelp | 1,400 | 6,148 |
| 8 | Instant Gaming | 134 | 6,021 |
| 9 | Whatnot | 310 | 5,900 |
| 10 | NordVPN | 647 | 5,382 |
| 11 | Prizepicks | 191 | 5,066 |
| 12 | Unacademy | 81 | 4,296 |
| 13 | Carvertical | 146 | 3,510 |
| 14 | Surfshark | 905 | 3,438 |
| 15 | Restream | 244 | 3,391 |
| 16 | Patreon | 353 | 3,362 |
| 17 | Factor | 1,180 | 3,308 |
| 18 | Underdog Fantasy | 84 | 3,131 |
| 19 | Incogni | 969 | 3,089 |
| 20 | Supercell | 50 | 3,074 |
| 21 | EpicGames | 192 | 3,034 |
| 22 | Seatgeek | 239 | 3,002 |
| 23 | Hostinger | 458 | 2,929 |
| 24 | Bybit | 95 | 2,897 |
| 25 | Epidemic Sound | 314 | 2,716 |
SponsorRadar monitors 129,386 YouTube channels and detects sponsorship placements from the videos themselves: sponsor segments, description disclosures, and promo links, resolved to 74,739 distinct brands. A "deal" is one detected sponsorship placement in one video.
Charts cover February 2025 through January 2026, the most recent 12 months where detection has fully caught up (placements in newer videos are still being processed, so later months would undercount). Deals are dated by the video's publish date.
Two known biases: our channel coverage grew during the measurement window, so month-over-month growth partly reflects expanded coverage; and coverage is densest above 50K subscribers, so small-channel volume is understated. Rate benchmarks come from 2025–2026 industry rate research rather than detected deals.
This data is free to cite with a link to this page. For custom cuts of the dataset, email david@sponsorradar.com.
Every stat above rolls up from individual deals you can inspect down to the exact video. Connect your channel to see the sponsors active in your niche and size range.
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