Meal kits made food YouTube one of the most consistently sponsored niches on the platform. Beyond the meal-kit tier, cookware brands, grocery services, and kitchen gadget companies buy integrations because the content demos the product for them.
Below: the brands we have detected sponsoring food & cooking channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
Ranked by sponsored videos we have detected on food & cooking channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # | Brand | Food & Cooking creators | Deals in niche |
|---|
| 1 |  The Coldest Water | 4 | 336pitch guide |
| 2 |  Typhur | 51 | 262pitch guide |
| 3 |  Grand Rp | 1 | 195pitch guide |
| 4 |  Wildgrain | 34 | 194pitch guide |
| 5 |  Divo | 1 | 191pitch guide |
| 6 |  Amazon | 13 | 175pitch guide |
| 7 |  Mudwtr | 5 | 169pitch guide |
| 8 |  Caraway Home | 9 | 165pitch guide |
| 9 |  Inno Supps | 1 | 162pitch guide |
| 10 |  Hotlogic | 1 | 160pitch guide |
| 11 |  Fabrilife | 2 | 152pitch guide |
| 12 |  Squarespace | 12 | 148pitch guide |
| 13 |  Thrive Market | 25 | 145pitch guide |
| 14 |  The Indus Valley | 6 | 137pitch guide |
| 15 |  Streamyard | 9 | 132pitch guide |
| 16 |  LMNT | 13 | 131pitch guide |
| 17 |  Milky Plant | 1 | 122 |
| 18 |  Zbiotics | 20 | 119pitch guide |
| 19 |  Helix Sleep | 26 | 117pitch guide |
| 20 |  Saily | 20 | 115pitch guide |
| 21 |  BetterHelp | 40 | 113pitch guide |
| 22 |  Chefstemp | 12 | 100pitch guide |
| 23 |  Epidemic Sound | 11 | 99pitch guide |
| 24 | JJuicer | 2 | 98pitch guide |
| 25 |  Smokin Pecan | 5 | 93pitch guide |
Recency is the strongest pitch signal. A brand that signed a food & cooking deal this month has budget allocated to this niche right now.
Tracked food & cooking sponsorships per month, last 12 months
Sponsorships are priced per 1,000 average views. Food & Cooking currently benchmarks at $18 to $35 CPM, which puts a channel averaging 50,000 views at roughly $900 to $1,750 per sponsored video.
Observed food & cooking deal values by channel size
Median view counts of sponsored food & cooking videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| 10K to 50K subs | 5,081 | $91–$178 | 55 videos |
| 50K to 250K subs | 8,287 | $149–$290 | 4,194 videos |
| 250K to 1M subs | 27,791 | $500–$973 | 3,019 videos |
| Over 1M subs | 247,866 | $4.5K–$8.7K | 1,896 videos |
Estimate a specific channel with the sponsorship rate calculator, or see the full breakdown of food & cooking YouTube sponsorship rates by channel size.
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Sponsorship budgets follow niches. Browse the rest:
Connect your channel and see the food & cooking sponsors already working with creators your size.
