Meal kits made food YouTube one of the most consistently sponsored niches on the platform. Beyond the meal-kit tier, cookware brands, grocery services, and kitchen gadget companies buy integrations because the content demos the product for them.
Below: the brands we have detected sponsoring food & cooking channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
Ranked by sponsored videos we have detected on food & cooking channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # | Brand | Food & Cooking creators | Deals in niche |
|---|---|---|---|
| 1 | 34 | 336pitch guide | |
| 2 | 1 | 170pitch guide | |
| 3 |
Recency is the strongest pitch signal. A brand that signed a food & cooking deal this month has budget allocated to this niche right now.
Sponsorships are priced per 1,000 average views. Food & Cooking currently benchmarks at $18 to $35 CPM, which puts a channel averaging 50,000 views at roughly $900 to $1,750 per sponsored video.
Observed food & cooking deal values by channel size
Median view counts of sponsored food & cooking videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| 10K to 50K subs | 3,048 | $55–$107 | 39 videos |
| 50K to 250K subs | 11,786 | $212–$413 |
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Based on tracked deals, the most active sponsors of food & cooking channels right now are Amazon, Grand Rp, The Coldest Water, LMNT, Caraway Home. Between them and the rest of the list below, we have detected 14K+ sponsorships across 1,429 food & cooking channels.
Food & Cooking sponsorships typically pay $18 to $35 per 1,000 average views in 2026. A food & cooking channel averaging 50,000 views per video would earn roughly $900 to $1,750 per sponsored video. Use the rate calculator to estimate a specific channel.
Yes. Many of the brands on this list work across every channel size, and some deliberately target channels under 100K subscribers where engagement is higher and rates are lower. Check each brand's page to see the sizes of channels they have sponsored recently.
Sponsorship budgets follow niches. Browse the rest:
| 3 |
| 156pitch guide |
| 4 | 11 | 145pitch guide |
| 5 | 4 | 139pitch guide |
| 6 | 1 | 128pitch guide |
| 7 | 2 | 125pitch guide |
| 8 | 3 | 125pitch guide |
| 9 | 1 | 124pitch guide |
| 10 | 23 | 121pitch guide |
| 11 | 2 | 116pitch guide |
| 12 | 12 | 116pitch guide |
| 13 | 28 | 112pitch guide |
| 14 | 1 | 112pitch guide |
| 15 | 34 | 100pitch guide |
| 16 | 16 | 96pitch guide |
| 17 | 8 | 96pitch guide |
| 18 | 33 | 91pitch guide |
| 19 | 7 | 89pitch guide |
| 20 | 19 | 87pitch guide |
| 21 | 2 | 82pitch guide |
| 22 | 1 | 78pitch guide |
| 23 | 1 | 77pitch guide |
| 24 | 6 | 77pitch guide |
| 25 | 3 | 74pitch guide |
See which of these brands work with channels your size
Tracked food & cooking sponsorships per month, last 12 months
| 1,942 videos |
| 250K to 1M subs | 20,391 | $367–$714 | 2,818 videos |
| Over 1M subs | 129,420 | $2.3K–$4.5K | 2,790 videos |
Estimate a specific channel with the sponsorship rate calculator.
35 sponsors