Brands That Sponsor Sports YouTubers
Sports channels draw sponsors from fantasy platforms, supplement brands, ticket marketplaces, and apparel. The audience skews young and quick to act, which is exactly what those advertisers pay for.
Below: the brands we have detected sponsoring sports channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
The Most Active Sports Sponsors Right Now
Ranked by sponsored videos we have detected on sports channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # | Brand | Sports creators | Deals in niche |
|---|---|---|---|
| 1 |  Prizepicks | 58 | 2,434pitch guide |
| 2 |  Sleeper | 15 | 1,437pitch guide |
| 3 |  |
Sports Deals Signed in the Last 30 Days
Recency is the strongest pitch signal. A brand that signed a sports deal this month has budget allocated to this niche right now.
What Sports Sponsorships Pay in 2026
Sponsorships are priced per 1,000 average views. Sports currently benchmarks at $12 to $25 CPM, which puts a channel averaging 50,000 views at roughly $600 to $1,250 per sponsored video.
Observed sports deal values by channel size
Median view counts of sponsored sports videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| Under 10K subs | 3,480 | $42–$87 | 115 videos |
| 10K to 50K subs | 2,689 | $32–$67 |
The Most Sponsored Sports Channels
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Sports Sponsorship FAQ
Which brands sponsor sports YouTubers the most?
Based on tracked deals, the most active sponsors of sports channels right now are Prizepicks, Sleeper, Underdog Fantasy, Seatgeek, Draftkings. Between them and the rest of the list below, we have detected 60K+ sponsorships across 2,660 sports channels.
How much do sports YouTube sponsorships pay?
Sports sponsorships typically pay $12 to $25 per 1,000 average views in 2026. A sports channel averaging 50,000 views per video would earn roughly $600 to $1,250 per sponsored video. Use the rate calculator to estimate a specific channel.
Do brands sponsor small sports channels?
Yes. Many of the brands on this list work across every channel size, and some deliberately target channels under 100K subscribers where engagement is higher and rates are lower. Check each brand's page to see the sizes of channels they have sponsored recently.
Sponsors in Other Niches
Sponsorship budgets follow niches. Browse the rest:
