Sports channels draw sponsors from fantasy platforms, supplement brands, ticket marketplaces, and apparel. The audience skews young and quick to act, which is exactly what those advertisers pay for.
Below: the brands we have detected sponsoring sports channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
Ranked by sponsored videos we have detected on sports channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # |
|---|
| Brand |
|---|
| Sports creators |
|---|
| Deals in niche |
|---|
| 1 |  Prizepicks | 108 | 7,978pitch guide |
| 2 |  Seatgeek | 109 | 2,203pitch guide |
| 3 |  Sleeper | 19 | 1,813pitch guide |
| 4 |  Underdog Fantasy | 46 | 1,800pitch guide |
| 5 |  Draftkings | 97 | 1,356pitch guide |
| 6 |  Streamyard | 77 | 1,341pitch guide |
| 7 |  Okay Jersey | 12 | 1,016pitch guide |
| 8 |  Kalshi | 43 | 943pitch guide |
| 9 |  NordVPN | 47 | 576pitch guide |
| 10 |  Dazn | 27 | 573pitch guide |
| 11 |  Insta360 | 53 | 561pitch guide |
| 12 |  Whatnot | 32 | 560pitch guide |
| 13 |  Fanduel | 21 | 544pitch guide |
| 14 |  Fantasy Football Hub | 6 | 540pitch guide |
| 15 |  Fanatics | 22 | 518pitch guide |
| 16 |  Polymarket | 33 | 507pitch guide |
| 17 |  Oxford Natural | 15 | 481pitch guide |
| 18 |  Betr | 7 | 479pitch guide |
| 19 |  Dkng | 31 | 416pitch guide |
| 20 |  Monster Energy | 21 | 409pitch guide |
| 21 |  BetterHelp | 99 | 382pitch guide |
| 22 |  Huel | 59 | 376pitch guide |
| 23 |  Saily | 56 | 357pitch guide |
| 24 |  Peacock | 4 | 350pitch guide |
| 25 |  Striker Brands | 2 | 347pitch guide |
Recency is the strongest pitch signal. A brand that signed a sports deal this month has budget allocated to this niche right now.
Tracked sports sponsorships per month, last 12 months
Sponsorships are priced per 1,000 average views. Sports currently benchmarks at $12 to $25 CPM, which puts a channel averaging 50,000 views at roughly $600 to $1,250 per sponsored video.
Observed sports deal values by channel size
Median view counts of sponsored sports videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| Under 10K subs | 3,300 | $40–$83 | 136 videos |
| 10K to 50K subs | 6,287 | $75–$157 | 162 videos |
| 50K to 250K subs | 8,375 | $101–$209 | 52,921 videos |
| 250K to 1M subs | 26,854 | $322–$671 | 25,041 videos |
| Over 1M subs | 73,676 | $884–$1.8K | 9,479 videos |
Estimate a specific channel with the sponsorship rate calculator, or see the full breakdown of sports YouTube sponsorship rates by channel size.
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Sponsorship budgets follow niches. Browse the rest:
Connect your channel and see the sports sponsors already working with creators your size.
