Draftkings

2,548 tracked deals292 channels

How to get sponsored by Draftkings

Name: Draftkings YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Draftkings has 2,548 tracked YouTube sponsorship deals across 292 channels since January 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

2,548

Tracked deals

292

Channels sponsored

September 2026

Latest tracked deal

~140/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

154

198

267

290

133

150

114

What size channels Draftkings sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Channel size	Deals	Channels	Share
10K to 50K subs	83	2	5%
50K to 250K subs	612	58

Niches they buy

Categories of the channels Draftkings sponsored in the last 12 months.

Sports1,037 deals Entertainment388 deals Gaming262 deals Lifestyle & Vlog47 deals Automotive31 deals

Recent Draftkings sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

VICTORY MONDAY: The MVPs Behind the Chicago Bears Record-Breaking Opener | CHGO Bears
CHGO Sports · 112K subs · September 2026
$312–$649
Est. deal value
Chicago's Offense Went NUCLEAR In Week 1 + Cubs Playoff Predictions
Barstool Chicago · 152K subs · September 2026
$519–$1.1K
Est. deal value

Pitching Draftkings

1.
Check your fit against the data above. Draftkings mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Draftkings deal

The full Draftkings sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.

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