Draftkings has 2,642 tracked YouTube sponsorship deals across 304 channels since March 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 83 | 2 | 4% |
| 50K to 250K subs | 722 | 64 | 39% |
| 250K to 1M subs | 587 | 46 | 32% |
| Over 1M subs | 463 | 71 | 25% |
Categories of the channels Draftkings sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
LOKWONDO PT.2 - MILLION DOLLAZ WORTH OF GAME EPISODE 400
MILLION DOLLAZ WORTH OF GAME · 1.9M subs · October 2026
COWBOYS GET EMBARRASSED BY WINLESS BUCS | DLLS Cowboys Postgame
Voch Lombardi · 106K subs · October 2026
Breaking Down The Strength Of Indiana Football's Schedule | Barstool College Football Show Week 6
Barstool Sports · 2M subs · October 2026
Answering Your Week 5 Fantasy Football Questions
Sal Vetri · 227K subs · October 2026
🔴PATCH 2.0 NBA 2K27 - DID THE PATCH SAVE 2K27? BEST BUILD & JUMPSHOT NBA 2K27
ClutchUpNext · 962K subs · October 2026
"Wolf Tickets": Zab Judah Calls Out Fighters Who Talk on Social Media, Then Backpedal
ALL THE SMOKE FIGHT · 1.9M subs · October 2026
Check your fit against the data above. Draftkings mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Draftkings sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
