Entertainment is the highest volume sponsorship market on YouTube. Mobile games, meal kits, VPNs, and grooming brands buy reach here, and deals skew toward channels that deliver big view counts on a regular schedule.
Below: the brands we have detected sponsoring entertainment channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
Ranked by sponsored videos we have detected on entertainment channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # | Brand | Entertainment creators | Deals in niche |
|---|---|---|---|
| 1 | 113 | 4,493pitch guide | |
| 2 | 140 | 1,815pitch guide | |
| 3 |
Recency is the strongest pitch signal. A brand that signed a entertainment deal this month has budget allocated to this niche right now.
Sponsorships are priced per 1,000 average views. Entertainment currently benchmarks at $10 to $20 CPM, which puts a channel averaging 50,000 views at roughly $500 to $1,000 per sponsored video.
Observed entertainment deal values by channel size
Median view counts of sponsored entertainment videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| 10K to 50K subs | 956 | $10–$19 | 340 videos |
| 50K to 250K subs | 9,646 | $96–$193 |
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Based on tracked deals, the most active sponsors of entertainment channels right now are Gamersupps, Streamyard, BetterHelp, Iwanttfc, Paramount. Between them and the rest of the list below, we have detected 150K+ sponsorships across 14,333 entertainment channels.
Entertainment sponsorships typically pay $10 to $20 per 1,000 average views in 2026. A entertainment channel averaging 50,000 views per video would earn roughly $500 to $1,000 per sponsored video. Use the rate calculator to estimate a specific channel.
Yes. Many of the brands on this list work across every channel size, and some deliberately target channels under 100K subscribers where engagement is higher and rates are lower. Check each brand's page to see the sizes of channels they have sponsored recently.
Sponsorship budgets follow niches. Browse the rest:
| 275 |
| 1,804pitch guide |
| 4 | 1 | 1,658pitch guide |
| 5 | 35 | 1,648pitch guide |
| 6 | 98 | 1,516pitch guide |
| 7 | 29 | 1,408pitch guide |
| 8 | 89 | 1,291pitch guide |
| 9 | 57 | 1,279pitch guide |
| 10 | 119 | 1,245pitch guide |
| 11 | 33 | 1,229pitch guide |
| 12 | 296 | 916pitch guide |
| 13 | 45 | 907pitch guide |
| 14 | 75 | 867pitch guide |
| 15 | 62 | 867pitch guide |
| 16 | 277 | 835pitch guide |
| 17 | 22 | 803pitch guide |
| 18 | 67 | 771pitch guide |
| 19 | 196 | 753pitch guide |
| 20 | 57 | 720pitch guide |
| 21 | 5 | 671pitch guide |
| 22 | 193 | 669pitch guide |
| 23 | 213 | 648pitch guide |
| 24 | 86 | 646pitch guide |
| 25 | 23 | 642pitch guide |
See which of these brands work with channels your size
Tracked entertainment sponsorships per month, last 12 months
| 31,920 videos |
| 250K to 1M subs | 30,547 | $305–$611 | 31,606 videos |
| Over 1M subs | 85,343 | $853–$1.7K | 31,482 videos |
Estimate a specific channel with the sponsorship rate calculator, or see the full breakdown of entertainment YouTube sponsorship rates by channel size.
Nick Viall
56 sponsors