Perplexity has 177 tracked YouTube sponsorship deals across 56 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 11 | 8 | 8% |
| 250K to 1M subs | 12 | 11 | 9% |
| Over 1M subs | 112 | 16 | 83% |
Categories of the channels Perplexity sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
They Are About to RESET Your Money — Pay Attention
Tom Bilyeu · 4.6M subs · September 2026
Dhh: Future Of Programming, Ai, Agentic Engineering, Vibe Coding & Linux | Lex Fridman Podcast #501
Lex Fridman · 5.1M subs · August 2026
Joe Rogan Experience #2534 - Annie Jacobsen
PowerfulJRE · 21.1M subs · July 2026
If I started a business in 2026, I would build it this way
Gabe Bult · 869K subs · July 2026
Why Technological Civilizations Might Be Insanely Rare
Cool Worlds · 1.1M subs · June 2026
If I started a YouTube channel, I'd design it like this
Koi · 1.4M subs · June 2026
Check your fit against the data above. Perplexity mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Perplexity sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
