How to get sponsored by Whatnot
Whatnot has 6,468 tracked YouTube sponsorship deals across 384 channels since August 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Whatnot sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 3 | 2 | 0% |
| 50K to 250K subs | 1,509 | 72 | 39% |
| 250K to 1M subs | 1,622 | 118 | 42% |
| Over 1M subs | 750 | 138 |
Niches they buy
Categories of the channels Whatnot sponsored in the last 12 months.
Recent Whatnot sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Extreme Road Trip Across America!
4fun · 2.8M subs · August 2026
Dumpster Diving- These Dumpsters Are Full Of Hidden Jackpots!!!
GlamourDDive · 626K subs · August 2026
The Billion-Dollar Gold & Silver Mine Sitting in Your Junk Drawer
SalivateMetal · 114K subs · August 2026
Pitching Whatnot
- 1.
Check your fit against the data above. Whatnot mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Whatnot deal
The full Whatnot sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
