Whatnot has 6,833 tracked YouTube sponsorship deals across 410 channels since August 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 3 | 2 | 0% |
| 50K to 250K subs | 1,559 | 77 |
Categories of the channels Whatnot sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Final Swarovski Crystals, plus jewelry, gemstones, Disney pins, Halloween plush, comics & more!
Locker Nuts · 309K subs · September 2026
Universal Studios Hollywood Rides 2026 | ALL 14 Rides & Attractions
SoCal Disney Dad · 89.5K subs · September 2026
Check your fit against the data above. Whatnot mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Whatnot sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
| 250K to 1M subs | 1,676 | 128 | 42% |
| Over 1M subs | 720 | 142 | 18% |
Konami Just BROKE 5D's Scariest Deck
TeamSamuraiX1 · 980K subs · September 2026
Opening 100 Packs Of Match Attax 2026/27! (insane Pulls!)
GBW · 242K subs · September 2026
Eating Whatever Bites My Bait.. (catch And Cook)
FirstStateFishing · 702K subs · September 2026
Pokémon’s 30th Celebration Rush Has Broken the Market!
Phillips Collectibles · 111K subs · September 2026
