Supplement brands built the fitness sponsorship playbook, but the buyer list is wider than protein powder. Meal delivery, workout apps, recovery gear, and wearables all pay fitness creators because the audience already spends on their own health.
Below: the brands we have detected sponsoring health & fitness channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
Ranked by sponsored videos we have detected on health & fitness channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # | Brand | Health & Fitness creators | Deals in niche |
|---|---|---|---|
| 1 | 15 | 628pitch guide | |
| 2 | 37 | 445pitch guide | |
| 3 |
Recency is the strongest pitch signal. A brand that signed a health & fitness deal this month has budget allocated to this niche right now.
Sponsorships are priced per 1,000 average views. Health & Fitness currently benchmarks at $25 to $45 CPM, which puts a channel averaging 50,000 views at roughly $1,250 to $2,250 per sponsored video.
Observed health & fitness deal values by channel size
Median view counts of sponsored health & fitness videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| 10K to 50K subs | 4,605 | $115–$207 | 77 videos |
| 50K to 250K subs | 6,993 | $175–$315 |
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Based on tracked deals, the most active sponsors of health & fitness channels right now are Myprotein, LMNT, BetterHelp, Eneba, Zocdoc. Between them and the rest of the list below, we have detected 22K+ sponsorships across 1,511 health & fitness channels.
Health & Fitness sponsorships typically pay $25 to $45 per 1,000 average views in 2026. A health & fitness channel averaging 50,000 views per video would earn roughly $1,250 to $2,250 per sponsored video. Use the rate calculator to estimate a specific channel.
Yes. Many of the brands on this list work across every channel size, and some deliberately target channels under 100K subscribers where engagement is higher and rates are lower. Check each brand's page to see the sizes of channels they have sponsored recently.
Sponsorship budgets follow niches. Browse the rest:
| 29 |
| 438pitch guide |
| 4 | 1 | 367pitch guide |
| 5 | 7 | 364pitch guide |
| 6 | 6 | 360pitch guide |
| 7 | 19 | 223pitch guide |
| 8 | 1 | 223pitch guide |
| 9 | 2 | 216pitch guide |
| 10 | 8 | 198pitch guide |
| 11 | 2 | 177pitch guide |
| 12 | 1 | 169pitch guide |
| 13 | 4 | 165pitch guide |
| 14 | 5 | 164pitch guide |
| 15 | 10 | 155pitch guide |
| 16 | 8 | 146pitch guide |
| 17 | 2 | 140pitch guide |
| 18 | 1 | 139pitch guide |
| 19 | 4 | 135pitch guide |
| 20 | 3 | 134pitch guide |
| 21 | 4 | 128pitch guide |
| 22 | 3 | 122pitch guide |
| 23 | 1 | 120pitch guide |
| 24 | 1 | 106pitch guide |
| 25 | 20 | 105pitch guide |
See which of these brands work with channels your size
Tracked health & fitness sponsorships per month, last 12 months
| 3,323 videos |
| 250K to 1M subs | 19,673 | $492–$885 | 3,894 videos |
| Over 1M subs | 49,180 | $1.2K–$2.2K | 4,443 videos |
Estimate a specific channel with the sponsorship rate calculator.
Janet Ndomahina
43 sponsors