Supplement brands built the fitness sponsorship playbook, but the buyer list is wider than protein powder. Meal delivery, workout apps, recovery gear, and wearables all pay fitness creators because the audience already spends on their own health.
Below: the brands we have detected sponsoring health & fitness channels, ranked by tracked deals in this niche. Click any brand to see exactly which creators they sponsor and their most recent deals.
Ranked by sponsored videos we have detected on health & fitness channels. Deal counts reflect this niche only, not the brand's total across YouTube.
| # | Brand | Health & Fitness creators | Deals in niche |
|---|
| 1 |  BetterHelp | 42 | 824pitch guide |
| 2 |  Drink Lmnt | 36 | 593pitch guide |
| 3 |  Myprotein | 23 | 510pitch guide |
| 4 |  Gymshark | 23 | 507pitch guide |
| 5 |  LMNT | 35 | 483pitch guide |
| 6 |  Esn | 9 | 482pitch guide |
| 7 |  Helix Sleep | 11 | 426pitch guide |
| 8 |  Cozy Earth | 8 | 421pitch guide |
| 9 |  Eneba | 2 | 413pitch guide |
| 10 |  Zocdoc | 11 | 411pitch guide |
| 11 |  Thorne | 4 | 389pitch guide |
| 12 |  Poncho Outdoors | 1 | 363pitch guide |
| 13 |  Hallow | 1 | 363pitch guide |
| 14 |  Ghost Lifestyle | 3 | 361pitch guide |
| 15 |  Montana Knife Company | 1 | 360pitch guide |
| 16 |  Transparent Labs | 20 | 345pitch guide |
| 17 |  Joindeleteme | 4 | 335pitch guide |
| 18 |  Chapter | 2 | 279pitch guide |
| 19 |  Marek Health | 8 | 269pitch guide |
| 20 |  Whoop | 19 | 268pitch guide |
| 21 |  Zander Insurance | 1 | 267pitch guide |
| 22 |  Squarespace | 8 | 254pitch guide |
| 23 |  Buffbunny | 3 | 243pitch guide |
| 24 |  Streamyard | 26 | 240pitch guide |
| 25 |  Ghost Supplements | 2 | 226pitch guide |
Recency is the strongest pitch signal. A brand that signed a health & fitness deal this month has budget allocated to this niche right now.
Tracked health & fitness sponsorships per month, last 12 months
Sponsorships are priced per 1,000 average views. Health & Fitness currently benchmarks at $25 to $45 CPM, which puts a channel averaging 50,000 views at roughly $1,250 to $2,250 per sponsored video.
Observed health & fitness deal values by channel size
Median view counts of sponsored health & fitness videos from the last 12 months, priced at the niche CPM range.
| Channel size | Median views | Est. deal value | Sample |
|---|---|---|---|
| 10K to 50K subs | 3,593 | $90–$162 | 56 videos |
| 50K to 250K subs | 4,689 | $117–$211 | 9,898 videos |
| 250K to 1M subs | 24,926 | $623–$1.1K | 6,910 videos |
| Over 1M subs | 52,848 | $1.3K–$2.4K | 7,455 videos |
Estimate a specific channel with the sponsorship rate calculator, or see the full breakdown of health & fitness YouTube sponsorship rates by channel size.
Study who the money already flows to. Each profile shows the channel's full sponsor history.
Sponsorship budgets follow niches. Browse the rest:
Connect your channel and see the health & fitness sponsors already working with creators your size.
