What Brands Sponsor Gaming YouTubers? (Full List & Data)

Gaming is the single largest category on YouTube. It has been for years, and it is not slowing down. According to YouTube's own culture and trends report, gaming content pulls in over 800 billion views per year globally. That kind of volume attracts serious advertising dollars.

But if you are a gaming creator trying to figure out which brands actually sponsor channels like yours, the information out there is surprisingly thin. Most advice boils down to "email companies and hope for the best."

We built SponsorRadar to fix that. Our database tracks tens of thousands of brand-creator relationships across YouTube, and we can see exactly which companies are actively sponsoring gaming creators right now. Not last year. Right now.

In this article, I will walk you through the full landscape: who is spending money in gaming, what they pay, and how you can use this data to actually land deals.

Why Brands Love Gaming Creators

Let me start with the obvious. Gaming audiences are enormous, young, and engaged. The median age of a gaming YouTube viewer is between 18 and 34, which is the exact demographic that most direct-to-consumer brands are desperate to reach.

Gaming creators also tend to have longer watch times than almost any other category. A 20-minute gameplay video with 300K views means a massive number of minutes watched. For sponsors paying on a CPM basis, that volume matters enormously.

There is another factor that does not get talked about enough: trust. Gaming audiences tend to have parasocial relationships with their favorite creators that run deep. When a creator they watch every day recommends a product, conversion rates are significantly higher than a generic display ad. Brands know this, and they are willing to pay for it.

The gaming category on YouTube is also incredibly broad. It covers everything from competitive FPS gameplay to cozy farming simulators to Roblox content for kids. This means brands across very different verticals all find a home here. You do not need to be a Call of Duty streamer to attract sponsors. You just need an engaged audience in any corner of the gaming world.

The Types of Brands That Sponsor Gaming YouTubers

Not all gaming sponsors are created equal. From what we see in the data, gaming sponsors fall into a few distinct buckets.

Gaming Hardware & Peripherals

This is the most intuitive category. Companies like Razer, Corsair, and Elgato have built entire marketing strategies around YouTube gaming creators. Their products are literally what creators use to make their content, so the partnership feels natural.

Hardware brands tend to offer a mix of paid sponsorships and product seeding. Smaller creators might get free gear plus an affiliate commission, while larger channels get flat-rate sponsorship deals plus product. If you are a gaming creator under 50K subscribers, hardware brands are often the most accessible first sponsors because the product tie-in is so direct.

VPNs & Software Services

VPN brands are everywhere on YouTube, and gaming is no exception. Companies like NordVPN, Surfshark, and ExpressVPN sponsor gaming creators aggressively because the pitch angle works: reduce lag, access region-locked games, protect your connection while gaming online.

These brands have large budgets and tend to work with creators across all subscriber tiers. They typically pay a flat rate per integration plus a performance bonus tied to a promo code. If you want to see which VPN brands are spending the most, check our gaming category page for the latest data.

Energy Drinks & Supplements

The gaming-energy drink pipeline is well established at this point. G Fuel pioneered the space, but now you see brands like Ghost, Sneak, and others fighting for gaming creator partnerships.

These deals are often long-term. A creator becomes a brand ambassador, gets a custom flavor or branded shaker, and promotes the product across multiple videos. The financial terms usually include a monthly retainer plus commission on sales through their code.

Mobile Games & Game Publishers

This is a massive category that often flies under the radar. Mobile game companies like Raid: Shadow Legends, Rise of Kingdoms, and AFK Arena spend enormous budgets on YouTube gaming sponsorships. Game publishers promoting new titles also run large campaigns around launch windows.

Mobile game sponsorships tend to pay well because they are performance-driven. The brand needs installs, and they have the data to track exactly how many came from your video. CPMs for mobile game integrations often run higher than the gaming average because the lifetime value of a mobile game user is well understood.

Betting & Fantasy Sports

Companies like DraftKings and FanDuel have expanded from traditional sports into esports and gaming content. These sponsorships are lucrative but come with restrictions. Most platforms require creators to be 21+, and the content must include responsible gambling disclosures.

If your audience skews older (18-35) and you cover competitive gaming or esports, these brands can be very good partners. The payouts tend to be higher than average because the customer acquisition cost in betting is significant.

Top Brands Sponsoring Gaming YouTubers (Live Data)

Here are the top gaming sponsors tracked in the SponsorRadar database right now, ranked by the number of unique creators they work with. This data updates daily as we scan new sponsorship integrations across YouTube.

Every brand name in the table above is clickable. You can see the full profile for each brand, including which specific creators they work with, how many sponsorships they have run, and how their spending has trended over time.

Want to explore the full list beyond the top 20? Browse all gaming sponsors in our database.

What Gaming Sponsors Pay (CPM Rates)

Let me be direct about this: gaming CPMs are lower per view than categories like finance or tech. But that does not mean gaming creators earn less. The math works differently here.

The typical CPM range for gaming YouTube sponsorships is $5 to $15 per 1,000 views. We apply a 0.8x multiplier to gaming compared to the YouTube average, which reflects the lower per-view rate. But gaming videos routinely pull hundreds of thousands or millions of views, so the total payout can be substantial.

To put that in perspective: a gaming creator with 500K average views per video at a $10 CPM earns $5,000 per sponsored integration. That is a single 60-second read inside a video they were already going to make. Scale that across 2-3 sponsors per month, and you are looking at $10,000-$15,000 in monthly sponsorship revenue.

Some sub-niches within gaming pay significantly more. Esports content, gaming tech reviews, and strategy or educational gaming content often command higher CPMs because the audience skews older and more affluent. A creator reviewing gaming monitors is going to get better rates than someone doing Minecraft parkour, simply because the audience buying intent is different.

Want to estimate what you could earn? Use our sponsorship rate calculator to get a personalized estimate based on your channel's metrics.

Gaming Sponsorship Rates by Sub-Niche

Not all gaming content is valued the same by sponsors. Here is a rough breakdown of how CPMs vary across gaming sub-niches, based on patterns we see in the data.

The key takeaway here is that your sub-niche matters a lot. If you are making content where the audience has high purchase intent, like gaming setup reviews or peripheral comparisons, you are going to command premium rates even within the broader gaming category.

How to Stand Out as a Gaming Creator Seeking Sponsors

Gaming is competitive. There are millions of gaming channels on YouTube, and brands can be selective. Here is what actually moves the needle when you are trying to land your first (or next) sponsorship deal.

1. Know Your Audience Demographics

Brands do not just care about your view count. They want to know who is watching. If your audience is 70% male, 18-34, based in the US and UK, that is incredibly valuable to the right sponsor. If you do not know your demographics, go to YouTube Studio and screenshot your analytics. This is the first thing a brand will ask for.

2. Show Engagement, Not Just Views

A channel with 100K views and 5,000 comments is more attractive to sponsors than a channel with 500K views and 200 comments. High engagement signals trust. It means your audience actually listens to what you say. Sponsors know that an engaged audience converts at 3-5x the rate of a passive one.

3. Research Which Brands Are Already Spending

This is where most creators get it wrong. They pitch random brands and hope something sticks. The smarter approach is to look at which brands are already sponsoring creators in your niche. If a brand is sponsoring 50 gaming YouTubers, they clearly have the budget and the intent. That is a much warmer lead than a brand that has never done a YouTube deal.

This is literally what SponsorRadar was built for. You can search by category, see which brands are active, and identify the exact companies that are spending money on creators like you right now.

4. Build a Professional Media Kit

When a brand is considering you, they need to see your numbers in a clean, professional format. A media kit does not need to be fancy. It needs to be clear. Include your subscriber count, average views, audience demographics, past brand partnerships, and your rates.

We wrote a full guide on this: How to Find Sponsors for Your YouTube Channel covers the entire process from building your kit to sending your first pitch.

5. Start With Brands That Work With Your Size

If you have 10K subscribers, do not email Razer's head of partnerships. Start with brands that actively work with smaller creators. Many gaming brands have micro-influencer programs specifically designed for channels under 100K.

We compiled a list of these brands: YouTube Sponsors for Small Channels breaks down which brands are actively partnering with creators under 100K subscribers.

Common Gaming Sponsorship Deal Structures

Not all sponsorship deals look the same. Here are the most common structures you will encounter as a gaming creator.

Flat-rate integration: The brand pays a fixed amount for a 60-90 second mention in your video. This is the most straightforward deal type. Rates typically range from $20-$50 per 1,000 expected views in gaming.

Dedicated video: The entire video is about the brand or product. These pay 2-3x the rate of an integration because the brand gets full attention. Common with new game launches and hardware reviews.

Affiliate / commission: You get paid per sale or install through your link. Lower guaranteed income but can be very lucrative with the right product. G Fuel and other gaming brands run large affiliate programs.

Ambassador / retainer: Long-term deal where you represent the brand over several months. Usually includes a monthly payment plus product. These are the best deals because they provide predictable income.

Product seeding: The brand sends you free product and hopes you will mention it. No guaranteed payment, but it is a foot in the door that often leads to paid deals later.

The Biggest Mistake Gaming Creators Make With Sponsorships

I see this constantly: gaming creators undervalue themselves. They accept the first offer a brand sends without negotiating. They do integrations for free product when they should be charging cash. They do not track their own conversion data so they have no leverage in negotiations.

Here is the reality. If a brand is reaching out to you, they have already decided you are worth their money. The offer they send first is almost never their best offer. Always counter. Ask for 20-30% more than their initial number. Most brands expect this and have built negotiation room into their first offer.

If you want to know what you should actually be charging, our rate calculator gives you a data-backed estimate based on your channel size, niche, and engagement rate.

Getting Started: Your Next Steps

If you are a gaming creator looking to land sponsorships, here is exactly what I would do today.

Step 1: Go to our gaming category page and look at which brands are actively sponsoring gaming creators. Make a list of 10-15 that feel like a fit for your content.

Step 2: Click into each brand profile and see which creators they already work with. If they are sponsoring channels similar to yours in size and content style, that is a green light.

Step 3: Use the rate calculator to figure out what you should be charging. Do not guess. Use the data.

Step 4: Build a simple media kit and start reaching out. Read our full guide on finding sponsors for the exact pitch process.

The gaming sponsorship market is enormous and growing. Brands are spending more on YouTube gaming creators every year. The creators who land the best deals are not necessarily the biggest. They are the ones who come prepared with data, know their worth, and pitch the right brands at the right time.

That is what SponsorRadar helps you do. Good luck out there.