Underdog has 403 tracked YouTube sponsorship deals across 22 channels since March 2026. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 12 | 1 | 3% |
| 50K to 250K subs | 245 | 11 | 61% |
| 250K to 1M subs | 122 | 7 | 30% |
| Over 1M subs | 24 | 3 | 6% |
Categories of the channels Underdog sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
MUST START WRs for Week 5 Fantasy Football
Fantasy Stock Exchange · 101K subs · October 2026
The Weirdest Undefeated Team in NFL History
Isaac Punts · 184K subs · October 2026
I Used 99 Mike Trout in Every MLB The Show!
Koogs46 · 323K subs · October 2026
Every Upcoming Stadium Renovation in Major Sports
FivePoints Vids · 415K subs · October 2026
I Used The Best Spotlight Cards of MLB The Show 26.
Littlemann17 · 412K subs · October 2026
(13 - 3 RUN!) TNF NFL WEEK 5 | PRIZEPICKS | THURSDAY 10/8/2026
CashKeg | Daily Edge Sports · 53.7K subs · October 2026
Check your fit against the data above. Underdog mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Underdog sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
