Fanatics has 527 tracked YouTube sponsorship deals across 30 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 4 | 1 | 1% |
| 50K to 250K subs | 347 | 17 | 92% |
| 250K to 1M subs | 10 | 3 | 3% |
| Over 1M subs | 16 | 6 | 4% |
Categories of the channels Fanatics sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Knicks at Raptors (PRESEASON) - Recap & Reaction | POSTGAME SHOW | Knicks Film School
Knicks Film School · 77.8K subs · October 2026
This Card Shop Was WAY Bigger Than I Expected 🤯
Mojo Sports · 92.4K subs · October 2026
Kevin Love Was BARBECUE CHICKEN, Giannis in Miami & Clippers Are SCREWED
Road Trippin' Show · 182K subs · October 2026
Guardians on the brink of elimination
Ultimate Cleveland Sports Show · 87.9K subs · October 2026
Bowling Strategy vs MLB Pro! | Game 11 | Rotten vs Woogas | Ball in Play Concrete Cricket
The Warehouse Games · 352K subs · October 2026
Los Angeles Dodgers vs Atlanta Braves NLDS Game 3 Preview | Lineups x Nikki Kay
Lineups · 54.2K subs · October 2026
Check your fit against the data above. Fanatics mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Fanatics sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
