How much do sports YouTube sponsorships pay in 2026?

Sports sponsorships benchmark at $12 to $25 per 1,000 average views. The table on this page prices that range against real view counts from 84,533 sponsored sports videos tracked in the last 12 months.

What should a sports channel charge per sponsored video?

Multiply your average view count by the niche CPM range: views divided by 1,000, times $12 for the floor and $25 for the ceiling. A sports channel averaging 25,000 views has a defensible range of $300 to $625 per integration.

How does that compare to sports AdSense earnings?

AdSense pays sports creators roughly $2 to $6 per 1,000 views, so a single sponsorship is usually worth several times a video's ad revenue. The two stack: a sponsored video earns both.

SponsorRadar

Sports YouTube sponsorship rates

Name: Sports YouTube sponsorship rate data
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Sports sponsorships pay $12 to $25 per 1,000 average views (reviewed July 2026). The numbers below price that range against real view counts from 84,533 sponsored sports videos tracked in the last 12 months.

$12–$25

Sponsorship CPM

per 1,000 average views

$2–$6

AdSense RPM

per 1,000 views

84,533

What sports deals are worth by channel size

Views are the 25th, 50th, and 75th percentile of sponsored sports videos in each size band. Deal values apply the $12–$25 CPM to the median.

Channel size

Sports rate questions

How much do sports YouTube sponsorships pay in 2026?: Sports sponsorships benchmark at $12 to $25 per 1,000 average views. The table on this page prices that range against real view counts from 84,533 sponsored sports videos tracked in the last 12 months.
What should a sports channel charge per sponsored video?: Multiply your average view count by the niche CPM range: views divided by 1,000, times $12 for the floor and $25 for the ceiling. A sports channel averaging 25,000 views has a defensible range of $300 to $625 per integration.
How does that compare to sports AdSense earnings?: AdSense pays sports creators roughly $2 to $6 per 1,000 views, so a single sponsorship is usually worth several times a video's ad revenue. The two stack: a sponsored video earns both.

CPM and RPM benchmarks reviewed July 2026. View percentiles computed nightly from sponsored long-form videos SponsorRadar tracked in the last 12 months. Estimates are ranges, not confirmed deal figures.

Under 10K subs	1,424	3,300	5,623	$40–$83
10K to 50K subs	2,002	6,551	29,012	$79–$164
50K to 250K subs	3,345	8,208	20,642	$98–$205
250K to 1M subs	9,490	25,906	61,418	$311–$648
Over 1M subs	20,214	71,022	180,114	$852–$1.8K

Sports YouTube sponsorship rates

What sports deals are worth by channel size

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