Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Holley sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Niches they buy

Categories of the channels Holley sponsored in the last 12 months.

Recent Holley sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

custom fuel cell surge tank

Sloppy Mechanics · 141K subs · August 2026

$110–$221

est. deal value

I Stole JackStand Jimmy’s LT.Dan! The Engine is Destroyed…..

Dr.TuneEmAll · 221K subs · July 2026

$2.1K–$4.2K

est. deal value

The Bronco Finally Gets The Motor It Deserves

Hoonigan · 5.9M subs · July 2026

$668–$1.3K

Pitching Holley

1. 1.

   Check your fit against the data above. Holley mostly buys Automotive channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Carvertical3,756Tesla1,626Viofo805Lasfit803Onx Offroad747