7 Top Influencers in Los Angeles for 2026
Most roundups of influencers in los angeles answer the easy question, who’s famous here. Brands need the harder answer: who can turn attention into a structured sponsorship program, with the right audience shape, creative format, and outreach path.
That gap matters more in LA than anywhere else. The city is projected to generate more than $5 billion in influencer-driven revenue by 2026, and budget growth has pushed the market well past casual creator seeding into a disciplined media channel. If you’re planning partnerships, fame alone isn’t a buying signal. Integration fit, production reliability, and sponsor overlap matter more.
That’s where SponsorRadar changes the analysis. Instead of treating creators as personalities, you can evaluate them like media properties: recent sponsorship patterns, channel adjacency, likely deal ranges, and which brands already buy comparable inventory. For creators trying to compete in LA’s crowded ecosystem, the same logic applies in reverse. You need a sharper value proposition than “local creator with a good audience.” If you need the foundation first, read how to become an influencer and build your brand.
Table of Contents
- 1. Mythical
- 2. Markiplier
- 3. Zach King
- 4. Corridor Digital / Corridor Crew
- 5. The Try Guys
- 6. iJustine
- 7. Michelle Khare
- Side-by-Side Comparison of 7 LA Influencers
- Final Thoughts
1. Mythical
Mythical isn’t just one of the more recognizable influencers in los angeles. It operates like a creator studio with repeatable ad inventory. That distinction matters.
A sponsor isn’t buying a one-off mention from Rhett and Link. It’s buying into a system built around recurring formats, food-led entertainment, and a production team that knows how to execute integrations without making them feel bolted on. For marketers, that lowers execution risk.
Why Mythical converts for sponsors
The biggest strategic advantage is format fit. Product testing, taste tests, challenges, and side-by-side comparisons naturally support sponsor messaging. A lot of creator channels can mention a product. Fewer can build the product into the episode premise.
SponsorRadar is especially useful here because Mythical-style inventory often creates copycats across food, lifestyle, and comedy YouTube. You may not land Mythical on a first pass. You can still map similar channels and benchmark campaign structure through how YouTube sponsorship works.
A practical way to think about Mythical:
- Best for brand recall: Repeated exposure across recurring shows helps sponsors stay present without rebuilding creative every time.
- Best for consumables: Food, beverage, kitchen products, and broad household items fit the audience expectation.
- Harder for rigid messaging: If legal needs dominate the script, the integration usually loses the entertainment value that makes the channel work.
Practical rule: Pitch the segment mechanic first, not the product first. Mythical is strongest when the sponsor becomes part of the challenge.
Best outreach angle
Don’t send a generic “we’d love to collaborate” note. Lead with a ready-made episode concept.
If you’re a brand manager, propose a format that can extend across main show, after-show, or food vertical cutdowns. If you’re a creator using SponsorRadar to sell against Mythical-style channels, your edge is speed and specificity. Show which sponsor categories already buy adjacent inventory, then pitch a lighter-weight version with faster turnaround.
2. Markiplier
Markiplier sits in a category many buyers misunderstand. They see gaming scale. The primary asset is audience concentration.
His value comes from the ability to mobilize attention around specific drops, premieres, charity moments, and story-driven releases. That’s a different buy than standard always-on YouTube media. It’s closer to event inventory.
Where the sponsorship value sits
For gaming-focused buyers, vertical overlap matters more than vanity reach. SponsorRadar’s tracked sponsorship history shows how often brands return to creator ecosystems once they find the right audience fit, and LA-based channels in lifestyle verticals saw 42% sponsor overlap in the last 12 months, according to the True North Social-backed summary in the verified data. That’s useful context because Markiplier lives in a fandom model where overlap and repeat buyers matter more than broad demographic averages.
For brands exploring adjacent inventory, this is a strong place to review brands that sponsor gaming YouTubers.
This channel works best when the sponsor understands three things:
- Launch timing matters: Markiplier inventory is strongest around moments, not generic monthly placement.
- Audience loyalty is the product: The fan response is usually deeper than a standard awareness buy.
- Brand fit has to be obvious: Forced sponsorships stand out quickly in fandom-heavy environments.
The best Markiplier deals aren’t just media placements. They’re narrative fits tied to anticipation.
Best outreach angle
Lead with tentpole alignment. If you’re pitching a game, hardware product, thriller release, or CSR initiative, frame the collaboration around a moment with a beginning and an end.
If you’re a smaller creator in LA trying to win the same sponsors, don’t mimic Markiplier’s scale. Sell your responsiveness. Use SponsorRadar to identify brands already buying gaming inventory, then show how your audience gives them a more accessible test bed.
3. Zach King
What are brands paying for with Zach King. Reach alone, or a format that turns a product into the plot?
With Zach King, the answer is the second one. He is one of the clearest cases in Los Angeles where creator value comes from execution quality first, audience scale second. SponsorRadar data makes that distinction useful for planning. His inventory sits closer to premium short-form creative production than a standard endorsement placement, which changes how brands should evaluate fit, expected outputs, and deal structure.
The core asset is visual problem-solving. A product has to function inside the trick, reveal, or transformation. If the branded element feels bolted on, the content can still look polished while recall and sponsor attribution weaken. That is why broad awareness briefs tend to underperform here, while launches with one strong visual use case tend to travel better across TikTok, Reels, and Shorts.
A practical screen for brand fit is simple:
- Show, do not explain: Products with clear visual utility work better than products that need heavy verbal context.
- One idea beats five messages: Zach King placements are strongest when the viewer can grasp the branded payoff immediately.
- Cross-platform reuse matters: A well-built concept can support paid amplification, cutdowns, and sales collateral after the initial post.
That makes his sponsorship value unusually durable. Brands are not only buying distribution. They are also getting a creative asset with a higher chance of surviving outside the original placement, especially in paid social environments where the first second determines whether anyone keeps watching.
Best outreach angle
Lead with a concept board and a concrete use case. Include the product truth, the visual mechanic, and where the brand appears in the payoff.
SponsorRadar is especially useful here because it helps brands verify whether they are entering a familiar buying pattern or forcing a new one. If recent sponsorship activity in your category already shows investment in premium short-form creator work, pitch Zach King as an execution upgrade. If it does not, the burden is higher. You will need to justify both the media value and the production logic.
The non-obvious takeaway is that Zach King is often a better fit for brands with a clear visual demo than for brands with a larger budget but weaker creative discipline. That is why outreach quality matters so much. A generic media brief wastes time. A storyboard gets attention.
4. Corridor Digital / Corridor Crew
Why do many brand teams misprice Corridor at the first briefing? They evaluate it as a standard creator placement, even though the commercial value comes from a tighter combination of production capability, audience trust, and post-campaign asset utility.
Corridor sits in a category that is harder to buy, but often easier to justify once the campaign objective is clear. The channel can carry a cinematic brand integration on Corridor Digital, then reinforce product credibility through Corridor Crew with process footage, tool discussion, and technical explanation. That two-layer structure matters for products that need proof of use, not just screen time.
The practical fit is narrower than a broad entertainment channel, but stronger inside that narrower lane. SponsorRadar data is especially useful here because it helps brands separate vanity interest from category fit. If recent sponsorship activity shows sustained spending across creator software, PC hardware, cameras, editing tools, or gaming gear, Corridor is often competing less with lifestyle creators and more with specialist tech publishers. Brands comparing options should review adjacent sponsorship patterns among tech YouTubers before setting budget expectations.
Why this is more than a creator buy
Corridor offers two forms of persuasion in one ecosystem. The flagship content delivers spectacle and narrative payoff. The Crew format explains how the result was achieved, which gives sponsors a second chance to prove legitimacy to an audience that cares about tools, workflow, and execution quality.
That makes the channel unusually useful for launches where the buyer journey includes scrutiny. A camera brand, GPU maker, creative software company, film-tech platform, or game publisher can use the entertainment layer to get attention and the behind-the-scenes layer to answer objections. Few creator properties in Los Angeles combine those functions this cleanly.
The result is a different pricing logic. Brands are not only paying for reach. They are often buying a mini production partner with distribution attached, plus content that can be reused in paid social, launch recaps, retail pages, or sales decks if usage rights are negotiated upfront.
Teams that split "creator budget" and "production budget" too rigidly often underrate Corridor. The best campaigns treat it as a hybrid media and content investment.
Best outreach angle
Pitch a campaign architecture.
Lead with the product truth, the build or effect that makes it worth showing, and the specific reason the Crew audience would care about the process. Then define deliverables separately. One hero integration, one technical follow-up, cutdowns for paid use, and a rights framework.
SponsorRadar is most valuable at this stage. Use it to check whether the brand is entering a known sponsor pattern for creator tools and enthusiast tech, or trying to create a new one. If the category already appears in recent deal flow, your outreach should focus on concept quality and production scope. If it does not, the pitch needs a stronger business case, including why Corridor can drive both awareness and consideration better than a simpler media buy.
5. The Try Guys
What does a brand actually buy with The Try Guys. Reach, yes, but more importantly a built-in format engine that can turn a product into a premise.
That distinction matters. A large share of creator inventory is personality-led and hard to repeat across campaigns. The Try Guys are different because their business is organized around testable concepts. Try a skill. Try a product category. Try an experience. For marketers using SponsorRadar to compare deal quality across Los Angeles creators, that makes them easier to plan against than channels that depend on one-off commentary or loose lifestyle integration.
The 2nd Try ecosystem adds another layer to the media value. Public YouTube can carry broad awareness, while paid membership and community touchpoints can support deeper storytelling, retention, or offer-driven follow-up. Brands that only price the top-of-funnel video often miss the key advantage, which is a campaign structure with more than one surface and a clearer path from attention to action.
Where the monetization edge is
The strongest fit is a product that creates stakes. If the item changes the outcome of a challenge, raises the difficulty, improves the result, or creates a visible failure case, the integration feels native instead of inserted. That is why food, travel, hospitality, household goods, wellness, and service brands can all work here, provided the concept gives the cast something real to attempt.
Sponsor examples and category patterns matter more than broad creator averages in this case. If you are mapping adjacent deals before outreach, SponsorRadar's analysis of brands that sponsor tech YouTubers is useful as a reference point for how repeat sponsor behavior develops around creator formats, even though The Try Guys operate across a wider set of categories.
Their commercial value usually falls into three buckets:
- Format-first integrations: The product creates the episode logic, not just the ad read.
- Category matches with built-in audience interest: Food, experiences, and household problem-solving are especially clean fits.
- Multi-layer campaign packaging: Public distribution, membership extensions, and community follow-up can support larger buys if rights and deliverables are defined early.
Best outreach angle
Lead with a challenge architecture. Spell out the task, the tension, the role of the product, and why the result will be entertaining even if the sponsor were removed from the brief.
That approach improves approval odds because it answers the two questions their team is likely to ask first. Is the idea watchable, and does the sponsor belong in it. Brands that send generic demographic pitches usually get filtered out. Brands that send a usable episode concept with production logic, safety considerations, and clear deliverables look prepared.
6. iJustine
What does a brand buy when it hires iJustine? Not just reach. It buys a credible product demonstration from a creator whose audience is already trained to watch with purchase intent.
That distinction matters more than follower count. iJustine sits in a part of the creator market where the content itself does pre-sale work. Reviews, hands-on tests, tutorials, and launch coverage answer the questions that often block conversion: what the product does, how it looks in use, whether the experience feels polished, and whether the creator appears to trust it after actual exposure.
Why review-led channels hold their value
Her commercial strength is structural. Personality channels sell affinity. Review-led channels can sell evaluation, recall, and search durability at the same time. For brands in consumer tech, apps, accessories, mobile gear, creator tools, and connected devices, that mix usually produces a cleaner business case than a generic lifestyle mention.
SponsorRadar data is useful here because it shifts the analysis away from broad creator averages and toward actual market behavior. The key questions are simpler. Which brands repeatedly sponsor tech creators, what formats they choose, and how often they return to launch-sensitive inventory versus evergreen placements. If you’re researching that category mix, SponsorRadar’s coverage of brands that sponsor tech YouTubers is the right starting point.
For iJustine, the most practical campaign value usually falls into three buckets:
- Launch timing: Best for products that need immediate credibility around announcement windows, demos, or first-look coverage.
- Evergreen discovery: Reviews and tutorial-style videos can keep capturing high-intent views after the paid flight ends.
- Cross-platform polish: She also fits campaigns that need a host, event presence, or creator who can represent the product cleanly on camera.
One caution. Tech sponsorships break down when the brief confuses messaging with proof. A strong sponsor package should separate approved claims from claims that need on-camera testing, specify required shots, and define what the creator is expected to evaluate independently.
Best outreach angle
Lead with product access, timing, and use case clarity. If the product is launching, say when embargo lifts. If the integration depends on a demo, explain what can be shown and what is still pre-release. If there are legal or performance constraints, state them early.
The strongest outreach to iJustine looks prepared for review-style content, not just branded exposure. Brands that treat her like a standard paid post often under-scope the work. Brands that present a usable testing setup, realistic talking points, and a clear reason the audience would care tend to frame a much stronger pitch.
7. Michelle Khare
What does a brand get when the product is built into the challenge itself, rather than inserted as a sponsor read? With Michelle Khare, the answer is usually clearer proof, stronger recall, and a much better reason for viewers to care.
Khare sits in a different bucket from creators who mainly sell reach. Her core product is a structured transformation story. Episodes typically move through preparation, training, constraints, testing, and outcome. That sequence gives brands more than exposure. It gives them a credible role in the narrative, which matters for categories where the audience wants to see function, not just hear claims.
That distinction changes how to evaluate the buy.
SponsorRadar data makes this practical. For Michelle Khare, brands should look less at headline follower count and more at whether the product can survive scrutiny inside a challenge format. A supplement, training app, certification program, safety product, apparel system, or specialized tool can work well because the content naturally asks, "Did this help her perform?" Commodity products usually struggle because they do not affect the story in an observable way.
The strongest fit usually includes three conditions:
- Demonstrable utility: The product needs a visible job in training, recovery, performance, preparation, or execution.
- High-trust positioning: Categories with compliance, safety, education, or measurable outcomes benefit most from this format.
- Real production lead time: Brand, creator, and legal teams need time to align on usage claims, risk boundaries, and what can be shown on camera.
This is also why estimated deal ranges can mislead if a team prices her like a standard integration. The work often includes concept alignment, pre-production review, brand safety checks, and a tighter relationship between sponsor message and editorial structure. In SponsorRadar terms, the value sits in narrative integration depth, not just deliverable count.
Best outreach angle
Lead with the role your product plays in the challenge. Be specific. Explain where it fits in the training plan, what outcome it may influence, what proof points are acceptable, and what restrictions apply if the category has legal or safety considerations.
Brands that send vague lifestyle briefs usually create extra friction. Brands that show they understand the episode mechanics tend to pitch better. A strong outreach note reads like a production partner's summary, with the use case, timing, review needs, and success criteria spelled out upfront.
If you are using SponsorRadar to shortlist comparable creators, focus on channels built around skill-building, endurance, transformation, or documented learning curves. That is the useful comparison set. The common thread is not challenge spectacle. It is demonstrated utility under pressure.
Side-by-Side Comparison of 7 LA Influencers
| Creator | Implementation complexity 🔄 | Resource requirements ⚡ | Expected outcomes 📊 | Ideal use cases 💡 | Key advantages ⭐ |
|---|---|---|---|---|---|
| Mythical (Rhett & Link) | Medium–High: multi-episode weekday shoots and segment planning | High: in-house studio, crew, recurring scheduling | Predictable repeat exposure and strong integration fit | Product taste tests, food challenges, live/ticketed specials | Brand-safe tone, turnkey multi-channel sponsorships |
| Markiplier (Mark Fischbach) | Medium: event-driven launches and long-form streams | Medium–High: streaming ops, talent coordination, event logistics | High spikes of concentrated attention and mobilized fandom | Tentpole drops, charity/CSR campaigns, hype launches | Massive reach, highly engaged and loyal audience |
| Zach King | High: VFX-heavy preproduction and precise execution | High: VFX team, specialized production, longer prep | Very high shareability and earned-media potential | Short-form product reveals, visual storytelling, global campaigns | Polished illusion-based creative with clear brand moments |
| Corridor Digital / Corridor Crew | High: cinematic VFX pipeline and complex post workflows | High: full production/post/VFX resources and time | Strong credibility with enthusiasts and long-tail views | Tech/gaming/film tie-ins, technical demos, custom brand films | End-to-end production plus educational/BTS content |
| The Try Guys (2nd Try) | Medium: episodic formats with multi-cast coordination | Medium: studio, cast, platform integration (2nd Try) | Layered reach (free + subscriber) and experiential engagement | Food/lifestyle challenges, IRL events, subscriber exclusives | Repeatable series formats and scalable concepts |
| iJustine (Justine Ezarik) | Low–Medium: review and how‑to production with quick turnaround | Low–Medium: product access, tech expertise, clean production | High SEO/search value and launch-day relevance | Product launches, consumer-tech reviews, gear demos | Trusted tech authority and predictable deliverables |
| Michelle Khare (Challenge Accepted) | High: documentary-style shoots with safety/compliance needs | High: training, safety coordination, extended production | High retention, authentic long-form storytelling and shelf life | Fitness, professional training, experiential brand stories | Authentic training arcs that demonstrate real product use-cases |
Final Thoughts
What separates a good LA influencer shortlist from one that drives revenue?
It is not raw reach alone. Brands get better outcomes in Los Angeles when creator selection is tied to a clear sponsorship mechanism, a realistic deal range, and an outreach angle built for that creator’s format. That is the practical advantage of using SponsorRadar data in a market as crowded and expensive as LA. It shifts the decision from fame to fit.
The seven creators in this list show why that matters. Mythical offers repeatable brand integration inside established show formats. Markiplier gives brands access to a highly concentrated fan relationship that can carry premium pricing. Zach King is a concept-led buy, where the value sits in creative execution as much as audience delivery. Corridor adds production capability, not just distribution. The Try Guys sell participation and episodic structure. iJustine remains one of the cleaner choices for launch timing and product trust. Michelle Khare stands out when a brand needs proof of utility inside a narrative people will finish.
That distinction affects outreach.
A weak pitch asks for a post. A strong pitch shows sponsor overlap, names the likely content vehicle, frames the audience match, and proposes terms that reflect how the creator usually monetizes attention. In LA, where many teams are contacting the same talent, that difference often determines whether a conversation starts at all.
The same pattern applies below the top tier. Smaller creators can still win in Los Angeles, but vague positioning gets filtered out quickly. Brands and agencies respond more often when the creator presents evidence, recent comparable sponsors, and a campaign idea that is easy to price and approve. The market rewards preparation.
If you want more creator economy analysis beyond this list, browse relevant articles on clipping.pro.
SponsorRadar helps creators, agencies, and brand teams turn influencer research into actual outreach. It tracks 975K+ sponsorships across 66K+ brands and 65K+ channels, so you can see who sponsors channels similar to the influencers above, estimate realistic deal ranges, build a live media kit, and pitch with sharper targeting instead of guesswork.