Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels River sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Niches they buy

Categories of the channels River sponsored in the last 12 months.

Recent River sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Trump's Greenland Move Changes Everything (here's Why)

Marko - WhiteBoard Finance · 1M subs · January 2026

$504–$1.0K

est. deal value

88: Fed Credibility Collapse

Jupiter Broadcasting · 53K subs · January 2026

$2–$5

est. deal value

Focus On The Macro & Technicals!

Conquer Trading & Investing · 119K subs · October 2025

$56–$113

Pitching River

1. 1.

   Check your fit against the data above. River mostly buys Finance & Business channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Bybit2,894Itrustcapital1,900Moomoo1,400Mint Mobile1,399Delta Exchange1,359