Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Cult Beauty sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.

Niches they buy

Categories of the channels Cult Beauty sponsored in the last 12 months.

Recent Cult Beauty sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

I Tried *very Expired* Viral 2016 Makeup Products...and I Am Obsessed!!

STEPHANIE TOMS · 500K subs · March 2026

$405–$811

est. deal value

My Analogue Weekly Routine 🌿 Slow Living In The English Countryside

Josie · 596K subs · February 2026

$944–$1.9K

est. deal value

A Self-care Glow Up (facial, Hair, Makeup, Pregnancy...) | Jamie Genevieve

Jamie Genevieve · 976K subs · February 2026

Pitching Cult Beauty

1. 1.

   Check your fit against the data above. Cult Beauty mostly buys Beauty & Fashion channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Shein385Poshmark300Sole Premise280Jomashop241Spiceup Media196