How to get sponsored by Draftkings Sportsbook
Draftkings Sportsbook has 13 tracked YouTube sponsorship deals across 5 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Draftkings Sportsbook sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 5 | 3 | 42% |
| 250K to 1M subs | 7 | 1 | 58% |
Niches they buy
Categories of the channels Draftkings Sportsbook sponsored in the last 12 months.
Recent Draftkings Sportsbook sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
2026 Afc & Nfc North Free Agency Grades | Pff Nfl Show
Pro Football Focus · 228K subs · March 2026
Dybantsa Vs. Peterson For The First Pick | Monday, March 2nd, 2026
Barstool Gambling · 308K subs · March 2026
Jamal Murray A Good Bet To Go Off Against The Milwaukee Bucks | Numbers On The Board | Nba On Nbc
NBA on NBC · 154K subs · January 2026
Pitching Draftkings Sportsbook
- 1.
Check your fit against the data above. Draftkings Sportsbook mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Draftkings Sportsbook deal
The full Draftkings Sportsbook sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
