Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Google Play sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.

Niches they buy

Categories of the channels Google Play sponsored in the last 12 months.

Recent Google Play sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Carnage At The Swamp | Snakehead Swamp | Voyage

Voyage · 1.4M subs · April 2026

$21–$43

est. deal value

"do You Ever Think About That Night?" | The Wedding Planner (jennifer Lopez, Matthew Mcconaughey)

Scene City · 3.3M subs · February 2026

$16–$32

est. deal value

Hacker Or What | Jonathan Is Back!! | Bgmi!

JONATHAN GAMING · 7.8M subs · December 2025

Pitching Google Play

1. 1.

   Check your fit against the data above. Google Play mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Amazon6,424Whatnot5,788BetterHelp5,534Patreon3,337Factor3,188