Google Play has 29 tracked YouTube sponsorship deals across 12 channels since June 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 4 | 1 | 50% |
| Over 1M subs | 4 | 3 | 50% |
Categories of the channels Google Play sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Hacker Or What | Jonathan Is Back!! | Bgmi!
JONATHAN GAMING · 8M subs · December 2025
30 Rocks Meanest Moments
30 Rock Official · 100K subs · December 2025
party Keluarga Cemara Bersama Google Play!
Luthfi Halimawan · 3.7M subs · November 2025
영화관 점령한 일본 애니 근황
지식한입 · 1.5M subs · November 2025
〖google Play ダイヤモンドシップ〗特別ミッションに挑戦だっ！〖にじさんじ￤魔界ノりりむ〗
魔界ノりりむ · 579K subs · September 2025
🔴 Live | Menang Lawan Kami, Dapat Rp 10.000.000 - (google Play Protector Squad Hunt Challenge)
Jess No Limit · 54.6M subs · July 2025
Check your fit against the data above. Google Play mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Google Play sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
