Hobby Lobby has 13 tracked YouTube sponsorship deals across 4 channels since May 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 7 | 2 | 88% |
| Over 1M subs | 1 | 1 | 13% |
Categories of the channels Hobby Lobby sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
*spring* Home Decorating & Organization Ideas!!😍 Decorate With Me | Organizing & Cleaning Motivation
Hannah's Happy Home · 336K subs · May 2026
Spring Crafts You Need To Try | Hobby Lobby Diy Edition Ready To Bring Some Spring Into Your Home?
Julie’s Wreath Boutique · 461K subs · April 2026
100 Person Rocket Battle
Dude Perfect · 62.7M subs · November 2025
Hobby Lobby Spring Shop 2025 | Decor Shop With Me
Simply R Home · 128K subs · January 2025
Check your fit against the data above. Hobby Lobby mostly buys DIY & Crafts channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Hobby Lobby sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
