How to get sponsored by Lion Brand
Lion Brand has 15 tracked YouTube sponsorship deals across 2 channels since December 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Lion Brand sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 5 | 1 | 100% |
Niches they buy
Categories of the channels Lion Brand sponsored in the last 12 months.
Recent Lion Brand sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Toque Of Whimsy Using Wool Ease Thick & Quick By Lion Brand
Jayda InStitches · 689K subs · January 2026
Origins Beanie Crochet Pattern
Rich Textures Crochet · 328K subs · January 2025
Pitching Lion Brand
- 1.
Check your fit against the data above. Lion Brand mostly buys DIY & Crafts channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Lion Brand deal
The full Lion Brand sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.