How to get sponsored by The Ordinary
The Ordinary has 11 tracked YouTube sponsorship deals across 3 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels The Ordinary sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 14% |
| 250K to 1M subs | 6 | 1 | 86% |
Niches they buy
Categories of the channels The Ordinary sponsored in the last 12 months.
Recent The Ordinary sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Ordinary Lacto PDRN 4+ B9 Eye Cream Review
Pampered Wolf · 237K subs · August 2026
The Last Ever The Ordinary Sale - Best Niod And The Ordinary Skincare Im Buying
Mad About Skin · 726K subs · April 2026
How To Use Ordinary Multi-antioxidant Radiance Serum
SkinZone · 82K subs · July 2025
Pitching The Ordinary
- 1.
Check your fit against the data above. The Ordinary mostly buys Beauty & Fashion channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every The Ordinary deal
The full The Ordinary sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.