The Ordinary has 9 tracked YouTube sponsorship deals across 3 channels since March 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 2 | 100% |
Categories of the channels The Ordinary sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Blackhawk Group CEO Talks Aircraft Modernization
Aviation International News · 233K subs · November 2026
The Ordinary Lacto PDRN 4+ B9 Eye Cream Review
Pampered Wolf · 237K subs · August 2026
I Watched The First 5 Minutes Of Stranger Things Season 5 And It Blew My Mind!
EOM Reacts · 112K subs · November 2025
Check your fit against the data above. The Ordinary mostly buys Beauty & Fashion channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full The Ordinary sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
