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SponsorRadar/Podcast sponsors

Podcast sponsors on YouTube

We track 710 podcasts that publish on YouTube. In the last 12 months, 1,460 brands sponsored 18,980 episodes across them. Below: the brands buying the most podcast ads, the sponsors that started this quarter, what size shows they pick, and the latest deals.

Updated Nov 11. Deals are sponsor placements detected in published episodes.

1,460
Brands sponsoring podcasts, last 12 months
19K
Sponsored episodes, last 12 months
710
Podcasts tracked on YouTube
27.5K
Podcast deals detected, all time

Podcast sponsorships per month

Sponsored episodes detected per month. Recent months fill in as detection catches up.

1403
1506
1013
1375
1425
1715
1877
2905
3188
1881
0
0
DecJanFebMarAprMayJunJulAugSepOctNov

What size podcasts sponsors buy

Deals in the last 12 months by the show's subscriber count.

Channel sizeEpisodesChannelsShare
Under 10K subs1231
1%
10K to 50K subs874
0%
50K to 250K subs7,184138
38%
250K to 1M subs6,123153
32%
Over 1M subs5,46383
29%

New podcast sponsors, last 90 days

Brands whose first detected podcast deal is less than 90 days old and who have already sponsored at least two episodes. New budgets are the easiest to pitch.

Paypal
9 episodes · since Aug 29
Iren
8 episodes · since Sep 15
Mod
8 episodes · since Aug 24
Keel Infrastructure Corp.
8 episodes · since Sep 15
Ey
8 episodes · since Sep 15
Airwallex
8 episodes · since Sep 15
Venice.ai
8 episodes · since Aug 26
Visa
6 episodes · since Sep 8
AF
Archies Footwear
5 episodes · since Sep 7
H
Hinge
5 episodes · since Aug 19
Jase Medical
5 episodes · since Aug 19
Angel
4 episodes · since Sep 3

The most active podcast sponsors

Ranked by sponsored podcast episodes detected in the last 12 months. Counts cover podcast channels only, not the brand's total across YouTube.

#BrandCategoryPodcast dealsPodcasts
1BetterHelpEntertainment73355
2PrizepicksSports39621
3Helix SleepEntertainment29426
4ShopifyEntertainment27359
5ExpressVPNGaming27211
6NordVPNGaming25017
7Birch GoldNews & Politics2434
8Factor MealsEntertainment23222
9Cozy EarthHealth & Fitness23112
10AudibleEntertainment2283
11MypillowNews & Politics2102
12HallowHealth & Fitness2064
13HimsEntertainment18723
14Poncho OutdoorsHealth & Fitness1823
15DeletemeEducation1794
16Montana Knife CompanyHealth & Fitness1762
17ThorneHealth & Fitness1731
18Zander InsuranceHealth & Fitness1731
19Ag1Lifestyle & Vlog15421
20Mint MobileTechnology15221
21QuinceLifestyle & Vlog14841
22BeamHealth & Fitness1435
23Venice AiNews & Politics1424
24LemfiEntertainment1391
25LemfiEntertainment1291
26Aura FramesEntertainment12416
27KalshiFinance & Business12122
28Sentry.ioEducation1114
29DraftkingsSports10818
30BluechewEntertainment10820
31PrebornNews & Politics1068
32Cash AppEntertainment10534
33SeatgeekSports10311
34StreamyardEducation1017
35ChapterNews & Politics971
36Joi + BlokesHealth & Fitness963
37QuoEntertainment9627
38Gorilla MindEntertainment961
39Rocket MoneyEntertainment9222
40Avocado Green MattressEducation893

The biggest podcasts on YouTube

By subscribers, with how many sponsors we have detected on each.

Full top 50
The Diary Of A CEO
The Diary Of A CEO
21.9M subs · 23 sponsors
PowerfulJRE
PowerfulJRE
21.2M subs · 32 sponsors
вДудь
вДудь
10.3M subs · 27 sponsors
Andrew Huberman
Andrew Huberman
8M subs · 23 sponsors
The Wild Project
The Wild Project
7.4M subs · 3 sponsors
Ben Shapiro
Ben Shapiro
7M subs · 57 sponsors
Shawn Ryan Show
Shawn Ryan Show
6.7M subs · 30 sponsors
djvlad
djvlad
6.5M subs · 0 sponsors
Jay Shetty Podcast
Jay Shetty Podcast
6.2M subs · 0 sponsors
Candace Owens
Candace Owens
6.1M subs · 65 sponsors
StarTalk
StarTalk
6M subs · 9 sponsors
RealHit
RealHit
5.8M subs · 0 sponsors

Latest podcast deals

The most recent sponsored episodes we detected on podcasts with at least 10,000 subscribers.

  • Locked On Fantasy Basketball
    Locked On Fantasy Basketball·Odoo
    Fantasy Basketball Points League Sleepers - All The Yahoo & ESPN Values
    Sep 21
    96.9K subs
  • Locked On Fantasy Basketball
    Locked On Fantasy Basketball·Indeed
    Fantasy Basketball Points League Sleepers - All The Yahoo & ESPN Values
    Sep 21
    96.9K subs
  • Locked On Fantasy Basketball
    Locked On Fantasy Basketball·Cozy Earth
    Fantasy Basketball Points League Sleepers - All The Yahoo & ESPN Values
    Sep 21
    96.9K subs
  • Crime Weekly
    Crime Weekly·Wildgrain
    Jade Benning | Her Phone Captured The Final Minutes Before She Collapsed (part 2)
    Sep 20
    392K subs
  • Crime Weekly
    Crime Weekly·Factor
    Jade Benning | Her Phone Captured The Final Minutes Before She Collapsed (part 2)
    Sep 20
    392K subs
  • Crime Weekly
    Crime Weekly·The Absorption Company
    Jade Benning | Her Phone Captured The Final Minutes Before She Collapsed (part 2)
    Sep 20
    392K subs
  • Crime Weekly
    Crime Weekly·Mint Mobile
    Jade Benning | Her Phone Captured The Final Minutes Before She Collapsed (part 2)
    Sep 20
    392K subs
  • Two Girls One Ghost Podcast
    Two Girls One Ghost Podcast·Hungryroot
    Horrifying True Reddit Ghost Stories | with Alexis Linkletter & @crimesofreddit (Ep 391)
    Sep 20
    213K subs
  • Purple Daily | Minnesota Vikings Podcast
    Purple Daily | Minnesota Vikings Podcast·Seatgeek
    Minnesota Vikings path to victory over Chicago Bears in Week 2
    Sep 19
    69.3K subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Deleteme
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Hallow
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Joi + Blokes
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Thorne
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·BetterHelp
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Montana Knife Company
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Helix Sleep
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Capstone Wellness
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Cozy Earth
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Zander Insurance
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs
  • The Dr. John Delony Show
    The Dr. John Delony Show·Poncho Outdoors
    Nobody Thinks Our Marriage Can Work
    Sep 19
    1.6M subs

How we count podcast sponsors

A podcast here is a YouTube channel that calls itself a podcast in its title, or in its description when most of its recent uploads are long episodes. We detect sponsors from the episodes themselves: sponsor reads, description disclosures and promo links, matched to a brand. One placement in one episode is one deal, and only high-confidence detections count. Podcasts that are audio-only, or that never mention a sponsor on YouTube, are not measured. Read the full methodology.

Questions people ask

Which brands sponsor podcasts on YouTube?
In the last 12 months the most active podcast sponsors we detected were BetterHelp, Prizepicks, Helix Sleep, Shopify, ExpressVPN. The table above ranks 40 brands by the number of podcast episodes they sponsored.
How do you know a brand sponsored a podcast?
We watch the videos podcast channels publish on YouTube and detect sponsor reads, description disclosures and promo links. Each detected placement in one episode counts as one deal. Audio-only podcasts that never publish to YouTube are not covered.
Do podcast sponsors work with small shows?
Most detected podcast deals go to shows in the 50K to 250k range. The size table above shows deals and shows per subscriber band, so you can see where budgets actually go.
How can a podcast find sponsors?
Start with brands already buying shows your size in your topic: they have a podcast budget and a benchmark for what a read is worth. Each brand page lists the podcasts they sponsor and how recently, and a free SponsorRadar account shows which of them work with channels your size.

Keep exploring

  • Top 50 podcasts on YouTube
  • Top 50 YouTube sponsors overall
  • YouTube sponsorship: how it works, what it pays, who buys
  • How we measure sponsorships

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SponsorRadar

Who sponsors whom on YouTube, read from the videos themselves.

Explore
  • Channels
  • Brands
  • Rankings
  • Categories
  • Tech sponsors
  • Gaming sponsors
  • Beauty sponsors
  • Finance sponsors
  • Fitness sponsors
  • Travel sponsors
More
  • YouTube sponsorship
  • Insights
  • Rate calculator
  • Money calculator
  • State of sponsorships
  • Small channel sponsors
  • For agencies
  • AI agents (MCP)
Company
  • Contact
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© 2026 SponsorRadar