
Bbc has 13 tracked YouTube sponsorship deals across 4 channels since May 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Over 1M subs | 9 | 1 | 100% |
Categories of the channels Bbc sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Let's Cook, Craft And Dance For Kids! | Playtime Towers 💛 | Cbeebies
CBeebies · 4M subs · July 2026

It's Been 12 Years!! Let's Play Minion Rush... Again!
EthanGamer · 3.4M subs · September 2025

Check your fit against the data above. Bbc mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Bbc sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
I Attempted To Walk Across Greater London Without Using A Single Road
GeoWizard · 1.5M subs · August 2025

"caught Me At My Lowest" Live | Casey Lowery At Sxsw
SXSW · 374K subs · April 2025