Blue Apron has 12 tracked YouTube sponsorship deals across 8 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 5 | 4 | 63% |
| 250K to 1M subs | 3 | 2 | 38% |
Categories of the channels Blue Apron sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Nintendo find of a LIFETIME
Retro Rick · 320K subs · June 2026
She COULDN'T make decisions...So I did this instead.
The Carla Project · 116K subs · February 2026
We Can Finally Show You!!!
Travis and Torie · 281K subs · February 2026
EXTREME DEEP CLEANING 2026🧽🧹| Cleaning Motivation, Home Decor Shopping & Kitchen Decorating Refresh
Young Lady Business · 167K subs · February 2026
Work-life Diaries | Feeling Unmotivated & Craving Change In The New Year
julia fei · 203K subs · January 2026
Living In Nyc In My 30's | Business Trip To Hong Kong, Dinner Routines After My 9 To 5, & More
Hannah JY Moon · 135K subs · January 2026
Check your fit against the data above. Blue Apron mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Blue Apron sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
