How to get sponsored by Blue Apron
Blue Apron has 10 tracked YouTube sponsorship deals across 8 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
What size channels Blue Apron sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 4 | 4 | 80% |
| 250K to 1M subs | 1 | 1 | 20% |
Niches they buy
Categories of the channels Blue Apron sponsored in the last 12 months.
Recent Blue Apron sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Nintendo find of a LIFETIME
Retro Rick · 317K subs · June 2026
Work-life Diaries | Feeling Unmotivated & Craving Change In The New Year
julia fei · 203K subs · January 2026
I've Had Enough! Time To Finally Let This All Go.
The Carla Project · 115K subs · January 2026
Pitching Blue Apron
- 1.
Check your fit against the data above. Blue Apron mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Blue Apron deal
The full Blue Apron sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
