Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Digikey sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Niches they buy

Categories of the channels Digikey sponsored in the last 12 months.

Recent Digikey sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Perfect Pitch Printer [maker Update] | Maker.io

DigiKey · 217K subs · April 2026

$97–$193

est. deal value

Esp32 Betaflight Tutorial | Litewing Drone Complete Setup

Circuit Digest · 147K subs · January 2026

$205–$411

est. deal value

Knife Nook For Nate (secret Santa 2025)

Becky Stern · 109K subs · December 2025

$1.2K–$2.4K

Pitching Digikey

1. 1.

   Check your fit against the data above. Digikey mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Samsung2,175Tesla1,472Gvgmall1,347Aliexpress1,345DJI766