Elf has 6 tracked YouTube sponsorship deals across 5 channels since July 2026. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 17% |
| 250K to 1M subs | 2 | 2 |
Categories of the channels Elf sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
She's Loving Her Hair and it's e.l.f. Hair ~ 👩🏻🦳 e.l.f. Hair First Impression
rxstrmom · 347K subs · September 2026
HOW I'M GLOWING UP FOR FALL 🍁 24-hour MAJOR self care day
Sophie DiLoreto · 352K subs · September 2026
Check your fit against the data above. Elf mostly buys Beauty & Fashion channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Elf sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 3 | 2 | 50% |
Humidity-Proof Blowout THAT WORKS!👌🏽 Curly to Straight Hair on a Budget with e.l.f. Hair
Julissa Guillen · 137K subs · September 2026
I Tried ALL *NEW* e.l.f. makeup & HAIR 🤩 New e.l.f. hair (nothing over $10) & brand new makeup!
Kelly Strack · 1.1M subs · September 2026
I Tried ALL the NEW e.l.f. Makeup 😍 Affordable Glowy Summer Glam That LASTS!
juicyjas · 1.1M subs · July 2026
