How to get sponsored by Essential
Essential has 30 tracked YouTube sponsorship deals across 3 channels since May 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Essential sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 13 | 1 | 100% |
Niches they buy
Categories of the channels Essential sponsored in the last 12 months.
Recent Essential sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Escape From The Wonderlands
troubled boys · 76K subs · February 2026
The Mrbeast Exposed Video Only Made Him More Famous...
itsJanke · 184K subs · August 2024
Best Cheap Memory Foam Mattress (top Beds For A Tight Budget!)
The Slumber Yard · 72K subs · May 2024
Pitching Essential
- 1.
Check your fit against the data above. Essential mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Essential deal
The full Essential sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.