Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Amazon sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.

Niches they buy

Categories of the channels Amazon sponsored in the last 12 months.

Recent Amazon sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

One more challenge to win it all · The Full Stack

CodeTV · 127K subs · August 2026

$64–$128

est. deal value

Matt Sturniolo on Growing Up a Triplet, Therapy, Anxiety, and His Memoir ‘What Happened Yesterday’

Zach Sang Show · 998K subs · August 2026

$1.1K–$2.2K

est. deal value

Scary Bear Attacks: 30 Minutes Of Bear Attacks That Will Turn Your Stomach

Scary Bear Attacks · 126K subs · August 2026

Pitching Amazon

1. 1.

   Check your fit against the data above. Amazon mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

BetterHelp6,934Whatnot6,468Factor3,709Patreon3,509Raycon2,703