Discover brands sponsoring YouTube creators

Official site for General Tire, a tire brand offering passenger, light truck, and performance tires. General Tire has sponsored 5 YouTube channels, including Roam Overlanding and Expedition Overland. See full sponsorship history and 2026 campaign data on SponsorRadar.
YouTube channels sponsored by General Tire
Latest videos sponsored by General Tire

Roam Overlanding
Jun 21, 2026
“we were rushing to get all of the vehicles equipped with their General Grabber Tires”

Hoovies Garage
Oct 31, 2025
“The General Grabber H/T is your go-to tire for everyday drivers who need reliability across seasons and terrain! Learn more here: https://g…”

Grind Hard Plumbing Co
Oct 24, 2025
“Check out the Grabber ATX here: https://generaltire.com/tires/light-trucksuv/grabber-atx?utm_source=YouTube&utm_medium=Integration&utm_campa…”

Roam Overlanding
Oct 12, 2025
“Thank you to our sponsors! If you want to support the show, support the sponsors; find out more info below: General Tire:”
Other brands in Travel
Yes. SponsorRadar has identified 24 sponsored videos from General Tire across 5 YouTube creators, with deals as recent as June 2026. That makes them an active buyer of creator sponsorships, not a cold prospect.
Creators sponsored by General Tire include Roam Overlanding, Expedition Overland, Celso Cavallini. The full roster is above. Before pitching, check that your channel's niche and audience size are comparable to the channels they already work with.
Brands that already sponsor creators respond to pitches that show fit: reference the kind of channels they sponsor, lead with your audience data, and include your rates. Our guide to getting sponsored by General Tire breaks down their channel-size and niche patterns from tracked deal data.