General Tire has 33 tracked YouTube sponsorship deals across 8 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 6 | 3 | 55% |
| 250K to 1M subs | 2 | 1 | 18% |
| Over 1M subs | 3 | 3 | 27% |
Categories of the channels General Tire sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Overlanding Zimbabwe, A Gonarezhou Adventure
Roam Overlanding · 98.1K subs · October 2026
Driveway Dreams Ep. 5 | HOT ROD Kickstarts a ’63 Ford Thunderbird Project | MotorTrend
MotorTrend Channel · 7M subs · October 2026
EP326 | From India to Australia (and Beyond) with Moto Trailblazer Candida Louis
Expedition Portal · 124K subs · October 2026
48 Hrs Chasing Every Popular Florida Fish! Catch Clean & Cook
Ryan Morie · 198K subs · June 2026
What The Rebelle Rally Is Really About | Return To The Rebelle Ep3
Expedition Overland · 470K subs · December 2025
I Bought The Cheapest Car At Barrett-jackson! ($3200 Range Rover P38)
Hoovies Garage · 1.7M subs · October 2025
Check your fit against the data above. General Tire mostly buys Travel channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full General Tire sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
