Hooktheory has 37 tracked YouTube sponsorship deals across 5 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 50% |
| Over 1M subs | 1 | 1 |
Categories of the channels Hooktheory sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Why Golden Is Mathematically Golden In Kpop Demon Hunters
Howard Ho · 158K subs · November 2025
What Is Negative Harmony?
David Bennett · 1.3M subs · September 2025
9 Different Ways To Play The Same Progression On Guitar
Check your fit against the data above. Hooktheory mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Hooktheory sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Write A Song · 52.4K subs · July 2025
This Bass Line Changed Rock Forever | Bass Teacher Breaks Down ‘roundabout’
Andrew Freed · 118K subs · March 2025
The Rarest Chords In Music Theory Explained (using Video Game Music)
Cadence Hira · 158K subs · February 2025
