How to get sponsored by Ikea
Ikea has 29 tracked YouTube sponsorship deals across 16 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Ikea sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 2 | 30% |
| 250K to 1M subs | 3 | 3 | 30% |
| Over 1M subs | 4 | 3 | 40% |
Niches they buy
Categories of the channels Ikea sponsored in the last 12 months.
Recent Ikea sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
30 Egg Hacks Every Home Cook Should Know | Epicurious 101
Epicurious · 6.3M subs · March 2026
Twinkle Khanna Shares 5 Kitchen Organisation Ideas | Spacelift | Tweak India
Tweak India · 631K subs · January 2026
Why Your Bedroom Never Feels Cozy (8 Mistakes Causing It)
Cozy DIY Home · 851K subs · January 2026
Pitching Ikea
- 1.
Check your fit against the data above. Ikea mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Ikea deal
The full Ikea sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
