How to get sponsored by Instant Pot
Instant Pot has 26 tracked YouTube sponsorship deals across 5 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
What size channels Instant Pot sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Over 1M subs | 1 | 1 | 100% |
Niches they buy
Categories of the channels Instant Pot sponsored in the last 12 months.
Recent Instant Pot sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Are You Excited?! Happy Halloween!
SHAYTARDS · 4.7M subs · November 2025
Easy Instant Pot Baby Back Ribs 2025 Simple Pressure Cooker Recipes
COOKINGWITHDOUG · 177K subs · April 2025
Caramelized Onion Soup: Beyond Bread And Cheese (ft. Kale, Beans, Tomatoes)
Helen Rennie · n/a subs · January 2025
Pitching Instant Pot
- 1.
Check your fit against the data above. Instant Pot mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Instant Pot deal
The full Instant Pot sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
