The LEGO Group — construction brick sets and related play products. Lego has sponsored 109 YouTube channels in 228 videos tracked by SponsorRadar, most recently on November 5, 2026. Channels it has sponsored include Người Chơi Điện Tử and Ashnflash. In the last 12 months its deals went mostly to Gaming and DIY & Crafts channels, typically with 250K to 1M subscribers. Its recent sponsored videos have an estimated value of $643 to $1.5K each.
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Your sponsors, your rate and a media kit, read from your videos.
YouTube channels sponsored by Lego
Latest videos sponsored by Lego
“#sponsored So The LEGO Group sent me this huge mystery box for today’s video and my goal is to test out all the secret features I can find f…”
“5% OFF ALL LEGO! 👀 Use Code "MAIKERU" 👉 https://www.osrsbricks.com/?ref=MAIKERU 10% OFF ALL GAMERSUPPS! 🍸 Use Code "MAIKERU" 👉 https:…”
“An epic app that tracks deals for you. Before you buy anything on Amazon, check PZ Deals. AirPods, robot vacuums, LEGO sets, Apple products,…”
“#LEGOFortnite #LEGO #KnightShift #ad”
Other brands in DIY & Crafts
Yes. SponsorRadar has identified 228 sponsored videos from Lego across 109 YouTube creators, with deals as recent as November 2026. That makes them an active buyer of creator sponsorships, not a cold prospect.
Creators sponsored by Lego include Người Chơi Điện Tử, Ashnflash, Tiago Catarino. The full roster is above. Before pitching, check that your channel's niche and audience size are comparable to the channels they already work with.
Brands that already sponsor creators respond to pitches that show fit: reference the kind of channels they sponsor, lead with your audience data, and include your rates. Our guide to getting sponsored by Lego breaks down their channel-size and niche patterns from tracked deal data.
Every Lego deal and the right contact are on Creator Pro. Start free.
