The LEGO Group — construction brick sets and related play products. Lego has sponsored 99 YouTube channels in 1,018 videos tracked by SponsorRadar, most recently on September 23, 2026. Channels it has sponsored include Bricksie and Tiago Catarino. In the last 12 months its deals went mostly to DIY & Crafts and Gaming channels, typically with 250K to 1M subscribers. Its recent sponsored videos have an estimated value of $413 to $992 each.
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Your sponsors, your rate and a media kit, read from your videos.
YouTube channels sponsored by Lego
Latest videos sponsored by Lego
“Today, I'm excited to share with you all a few unboxing and gifts sent to me by LEGO Canada!”
“New Bat-Gadgets + building challenge with @Kazify Go check out LEGO Fortnite Odyssey's NEWEST update to obtain the Bat Grapnel, Batmobile,…”
“Shoutout to LEGO for being a part of this episode! LEGO sent us some lovely sets to build with the team, and we realized we couldn't remembe…”
“Thank you LEGO for sending this set for review.”
Other brands in DIY & Crafts
Yes. SponsorRadar has identified 1018 sponsored videos from Lego across 99 YouTube creators, with deals as recent as September 2026. That makes them an active buyer of creator sponsorships, not a cold prospect.
Creators sponsored by Lego include Bricksie, Tiago Catarino, MiniSuperHeroesToday. The full roster is above. Before pitching, check that your channel's niche and audience size are comparable to the channels they already work with.
Brands that already sponsor creators respond to pitches that show fit: reference the kind of channels they sponsor, lead with your audience data, and include your rates. Our guide to getting sponsored by Lego breaks down their channel-size and niche patterns from tracked deal data.
Every Lego deal and the right contact are on Creator Pro. Start free.
