How to get sponsored by Lego

Name: Lego YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Lego has 679 tracked YouTube sponsorship deals across 100 channels since June 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

679

Tracked deals

100

Channels sponsored

October 2026

Latest tracked deal

~31/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

105

What size channels Lego sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.

Channel size	Deals	Channels	Share
50K to 250K subs	119	6	29%
250K to 1M subs	261	15

Niches they buy

Categories of the channels Lego sponsored in the last 12 months.

DIY & Crafts365 deals Gaming21 deals Entertainment6 deals Automotive4 deals Education4 deals

Recent Lego sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

He Survived 738 Days in Gaza. But He’s Not Free Now.
Living Lchaim · 1.7M subs · October 2026
$636–$1.3K
Est. deal value
My SPECIAL LEGO Haul & Unboxing - October Doomsday Sets & MORE!
Ashnflash · 361K subs · September 2026
$411–$822
Est. deal value

Pitching Lego

1.
Check your fit against the data above. Lego mostly buys DIY & Crafts channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Lego deal

The full Lego sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Lego profile page

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