How to get sponsored by Lego
Lego has 952 tracked YouTube sponsorship deals across 82 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Lego sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 150 | 5 | 23% |
| 250K to 1M subs | 408 | 16 | 61% |
| Over 1M subs | 107 | 15 | 16% |
Niches they buy
Categories of the channels Lego sponsored in the last 12 months.
Recent Lego sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Lego Editions 43011 Lionel Messi – Football Highlights - Lego Speed Build Review
AustrianBrickFan · 2M subs · April 2026
Versatile Lego Shelving System! New Display Inbound!
Bricksie · 477K subs · April 2026
Lego Star Wars 40917 The Darksaber Review! (2026)
MandRproductions · 716K subs · April 2026
Pitching Lego
- 1.
Check your fit against the data above. Lego mostly buys DIY & Crafts channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Lego deal
The full Lego sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
