Construction toy manufacturer known for LEGO bricks and play sets. Lego Group has sponsored 18 YouTube channels in 63 videos tracked by SponsorRadar, most recently on August 12, 2026. Channels it has sponsored include AustrianBrickFan and Emmasaurus. In the last 12 months its deals went mostly to DIY & Crafts and Education channels, typically with over 1M subscribers. Its recent sponsored videos have an estimated value of $380 to $818 each.
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YouTube channels sponsored by Lego Group
Latest videos sponsored by Lego Group
“HUGE thank you to the LEGO Group for sending this set over early to build!”
“This video made possible in collaboration with the LEGO Group and the LEGO Foundation Learn more about how TED-Ed partnerships work: https:/…”
“This video made possible in collaboration with the LEGO Group and the LEGO Foundation Learn more about how TED-Ed partnerships work: https:/…”
“This video made possible in collaboration with the LEGO Group and the LEGO Foundation Learn more about how TED-Ed partnerships work: https:/…”
Other brands in DIY & Crafts
Yes. SponsorRadar has identified 63 sponsored videos from Lego Group across 18 YouTube creators, with deals as recent as August 2026. That makes them an active buyer of creator sponsorships, not a cold prospect.
Creators sponsored by Lego Group include AustrianBrickFan, Emmasaurus, Jimmy Broadbent. The full roster is above. Before pitching, check that your channel's niche and audience size are comparable to the channels they already work with.
Brands that already sponsor creators respond to pitches that show fit: reference the kind of channels they sponsor, lead with your audience data, and include your rates. Our guide to getting sponsored by Lego Group breaks down their channel-size and niche patterns from tracked deal data.
Every Lego Group deal and the right contact are on Creator Pro. Start free.
